Celebrity Celebrity Licensing 

Shemaroo announces licensing agreement with Macmerise for iconic Bollywood movie dialogues

Shemaroo Entertainment has inked a licencing agreement with Macmerise for its official Bollywood licensing and merchandising brand Yedaz. Macmerise is a licencee in the mobile accessories business across genres of superhero characters, movies, sports and fashion. This licencing arrangement between Yedaz and Macmerise will allow the latter to have access to the iconic Bollywood movie dialogues, characters and designs for the digital gadgets and accessories such as Phone cases, Covers, laptop skins, decals and many more. Shemaroo Entertainment senior VP licensing and merchandising Smita Maroo said, “Shemaroo understands the evolving…

Read More
TV & Films 

Cinépolis’ launches its fun and vibrant mascot: The CinéBoy!

Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendees, continually curates new interesting initiatives to delight their consumers. Taking this focus a step ahead, it launched a new and very special addition to the Cinépolis family- CinéBoy! The new mascot embodies and personifies Cinépolis’s ethos of fun and entertainment, making him the perfect guide for the patrons in their cinematic journey. With the constant endeavor to introduce new engaging initiatives, CinéBoy- a young, vibrant and likeable mascot has been introduced to breathe life…

Read More
Character & Entertainment 

DHX Media announces appointments to drive original animated content

DHX Media has announced that Stephanie Betts has been promoted to the role of Executive Vice President, Content, and will be responsible for development and production of DHX Media’s slate of original animated content, reporting to Josh Scherba, President. In addition, Todd Brian has joined the Company in the newly created role of Director of Development, Animation, reporting to Ms. Betts. Josh Scherba, President, DHX Media, said: “We’re producing an amazing slate of original content for the world’s top streaming platforms and broadcasters, and our development pipeline is rich with…

Read More
%d bloggers like this: