Corporate Brand Intellectual Property 

Blue Zoo launches brand rights division

Entertainment production company Blue Zoo has announced it is branching out into rights management for its own and third-party IP.

The company has opened a new licensing division, which will be overseen by Alison Warner, formerly of Technicolor. She will oversee the new division growing Blue Zoo’s slate of properties, as well as handling pre-sales, distribution, brand management and merchandising.

Warner has more than 20 years of experience in the industry. Since 2011, she served as vice president of sales, acquisitions and co-productions at Technicolor. Her role saw her develop “Atomic Puppet” and “The Deep.”

“I am truly delighted to be joining the fantastic Blue Zoo team and tasked with setting up a brand-new division within the company,” says Alison Warner, managing director, Blue Zoo Rights. “It comes at a time where the U.K. animation industry is looking extremely positive with the U.K. Tax Credit in place and the Young Audience Content Fund launching, and I look forward to helping grow both Blue Zoo’s U.K. and international presence as a brand rights company.”

Blue Zoo has previously successfully licensed properties such as “Alphablocks” and “Digby Dragon.”

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