India’s animation series ‘Mighty Little Bheem’ is now a win as Netflix’s first Indian original animation show for kids has become the first to break a geographical barrier in just over a month.
As per the video streaming service, the spin-off of Indian studio Green Gold Animation’s popular kids’ franchise ‘Chhota Bheem’ has become Netflix’s top preschool title globally. Even within the kids’ genre, ‘Mighty Little Bheem’ is the second most-watched original series globally, after ‘Boss Baby: Back in Business,’ a Netflix spokesperson said.
Launched on April 12, the series has 21 short videos (5-6 minutes each) and its YouTube trailer has crossed 22 million views. This is arguably the first Indian animation show that has found global reach and success. “Outside India, the series is globally popular. It’s being watched a lot in Colombia, Argentina and Chile, and the US,” a Netflix spokesperson said.
‘Chhota Bheem,’ which started in 2008, is India’s most successful animation franchise, with a TV show, films and merchandise. As per Showbiz 2.0, the latest report from GroupM’s ESP Properties, while being a household name in India, Chhota Bheem has also become the most talked about Indian character on the global stage.