Accessories Licensing Apparel Licensing Brand Licensing Celebrity Licensing Character Licensing Fashion Licensing Merchandise Licensing Movie Licensing Music Licensing Promotional Licensing Retail Licensing Sports Licensing 

Changing tides of the Indian licensing industry

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India really matches the global markets in terms of the ongoing trends with fashion as their marquee category.  Over the years India has managed to create great Indian IP’s while bringing global IP’s within the country.…

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Apparel Licensing Merchandise Licensing 

Bangarang signs up with Muhammad Ali Brand

Bangarang and its in-house brand Superare has signed a licensing deal with the Muhammad Ali brand. The partnership will lead to a collection of Bangarang apparel inspired by the former Heavyweight Champion of the World. The collection includes a range of t-shirts, tank tops, hats and hoodies. Each item in the line will consist of quotes or candid photos from Ali. The collection is called Superare X Ali and is available on the Superare website. Authentic Brands Group owns the Muhammed Ali brand. The company has previously worked with companies…

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Character & Entertainment Character Licensing Collaborations 

Blue Ant Media buys preschool series Jelly Jamm

Canadian producer, distributor and channel operator Blue Ant Media has bought CGI animated preschool series Jelly Jamm from its Spanish creator Vodka Capital. The deal includes two seasons of the show, 13 original songs, 17 characters, social media platforms and all licensing and merchandising rights. Blue Ant Media said it will explore the possibility of expanding the Jelly Jamm content offering. The series, aimed at four- to seven-year-olds, currently airs on ZooMoo Network’s linear channels across Asia, Latin America, EMEA, US Hispanic, Brazil and Australia. ZooMoo Network is an interactive…

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LIMA INDIA 

LIMA rebrands itself as Licensing International

The International Licensing Industry Merchandisers’ Association (LIMA) – the world’s leading brand licensing trade organization – has announced that it will be known as Licensing International moving forward, marking a new era for the professional licensing community. This new brand identity is designed to better reflect the current state of the licensing industry and where it’s headed in the future. The name Licensing International emphasizes the trade body’s global presence in 12 countries around the world and acknowledges the increasingly global scale of the industry itself. When the organization was…

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Know-How People 

Trademark Filling in India – Importance and Analysis of the Market

The Government of India has been taking significant steps to develop favorable arena for Trademark filing. With registered trademark, one can stop others from using the trademarked business name/logo/word with respect to goods or services. Trademarks serve as a mark for identification of good or services and provide a better way to reach out to the huge audience. Trademarks influence the customers’ purchasing decision, reputation and acceptability such brands represent. Trademarks function as a valuable asset as they serve as a life-long support for business expansion. Even the giant companies…

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Character Character & Entertainment Character Licensing 

Two new licensees join the Angry Birds nest!

New partners have joined the programme for world-famous gaming brand Angry Birds, after Bulldog Licensing secured deals with two major licensees. Angry Birds is the mobile game series that has transcended its original medium to become a global phenomenon. The franchise features a host of titles and is one of the most popular mobile game series of all time, with over 4 billion downloads since the launch of the original Angry Birds game in 2009. Angry Birds is now a massive property with a reach across the generations and has…

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Brand & Lifestyle Brand Licensing Merchandise Licensing 

Game of Throne season 8: How brands banked on the merchandizing bizs

Winter is coming’ yes Game of Thrones fans experienced winter this summer season with the launch of the much awaited Game of Thrones season 8. The GoT mania took Indian fans by storm in the days leading to its final season opener, as pointed out by internal data at Instagram, India. India emerged as the fourth country globally where users were most excited about the fantasy series and the only Asian country to feature in the top five. According to reports, the highest volume of GoT-related content on Instagram came…

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Character & Entertainment Character Licensing Collaborations 

TeamTO appoints Surge as exclusive licensing agent or Mighty Mike in US & Canada

Leading European kids entertainment studio TeamTO has appointed New York based Surge Licensing as the exclusive licensing and merchandising agent for the Mighty Mike brand in the U.S. and Canada. The appointment coincides with the 2019 international roll-out of the beloved kids’ series across TV channels.  Mighty Mike which premiered on Family Channel (Canada) in March, will air on Boomerang (streaming in the EMEA, Asia Pacific and Latam) as of May, with further announcements to follow. “We are delighted to announce this partnership with Surge, a boutique agency that from…

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Retail Retail Licensing Toys & Games 

Toonmart opens new store in Nashik

Toonmart the toy store selling official character merchandise and toy products has annunced opening of its new store in Nashik, Maharashtra. Speaking on the launch of the new store Yatish Jain, CEO & Co-Founder, Toonmart said, “We are very happy to open our new store and spread our footprints in Nasik City. We had a grand opening for the customers walking in with a lot of activities involved on 12th May, 2019 i.e. Sunday. A store where all the Licensed/Original Character Merchandise products are available in each and every category…

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Character & Entertainment Character Licensing 

Netflix acquires children’s media brand StoryBots

Netflix has acquired StoryBots, the company behind the original Netflix children’s series “Ask the StoryBots.” StoryBots was founded by Gregg and Evan Spiridellis, the creators of JibJab. The price of the acquisition will be immaterial to Netflix, according to reports. The acquisition marks a turn for the company toward buying intellectual property. It’s Netflix’s second content company acquisition after buying MillarWorld in 2017. StoryBots will expand its series offerings within Netflix after the acquisition. Season three of “Ask The StoryBots” comes out later this year. The show is available in…

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