Accessories Licensing Brand Licensing Fashion & Accessories 

Chupa Chups signs apparel deal with Korean handbag maker Vincis

Reading Time: < 1 minute Post Views: 3,270 Popular Spanish candy brand Chupa Chups has announced its partnership with Korean handbag maker Vincis to develop a limited-edition collection of fashion accessories. The collection brings the Chupa Chups aesthetic to the handbags product category. Items in the line include a canvas tote, bucket bag and clutch purse. The spring/summer collaboration will leverage Chupa Chups’ logos and color palette. Chupa Chups’ foray into handbags is not the brand’s first licensing deal in fashion. The company previously inked deals with H&M, Pimkie and Primark.

Read More
Brand & Lifestyle Brand Licensing Collaborations Food Licensing 

Starbucks announces Asian licensing agreement

Reading Time: < 1 minute Post Views: 1,898 Starbucks has announced an agreement with Coffee Concepts to fully licence its retail in Thailand. Through Coffee Concept, a joint venture between Maxim’s Caterers, and Thai partner, Fraser and Neave Retail Connection (F&N), Maxim’s Caterers will oversee retail operations and new store development in Thailand. “Starbucks has been proudly serving customers across Thailand for more than 20 years. This is a significant move for our company and we are pleased to transition the Thailand business to Maxim’s Caterers and F&N Retail Connection, with their focus on accelerating…

Read More
Brand Licensing Global Licensing Intellectual Property 

PCT Network partners with The International Renewals Group to manage patent renewal payments

Reading Time: 2 minutes Post Views: 2,099 The PCT Network has announced its partnership with The International Renewals Group to manage patent and trademark renewal payments with full transparency and accountability. The partnership enables law firms and companies with extensive intellectual property to optimize and claim ownership over their renewal portfolios through the flexibility offered by The International Renewals Group—and, through its unique business model, significantly reduces costs compared to the competition – saving clients between 25-50 percent on their annuity payments –  while upholding its strong level of quality and service. The partnership…

Read More
Character Character & Entertainment Character Licensing 

Live Company Signs Licencing And Merchandising Deal With LMI

Reading Time: < 1 minute Post Views: 1,572 London based Live Company Group PLC on announced that it has signed a licencing and merchandising agreement with Licensing Management International Ltd. Shares in children’s entertainment and education brand Live Co were up 6.7% at 61.33 pence Wednesday in London. LMI is a marketing consultancy and licencing management company which offers brand licencing. LMI is now Live Co’s agent with respect to finding licencing and merchandising partners for Live Co’s BRICKLIVE branded merchandise and products. These products will be sold at Live Co’s BRICKLIVE tours, shows, and…

Read More
Character Character & Entertainment 

Gigantosaurus wins top award at Italian cartoon festival

Reading Time: 2 minutes Post Views: 2,078 The new animated TV series Gigantosaurus has received a prestigious Pulcinella Award in the Best Upper Preschool TV Series category at one of the animation industry’s most important events – the Cartoons on the Bay Festival. Produced by Cyber Group Studios and directed by Olivier Lelardoux, Gigantosaurus, a full-CGI 52×11-minute action-comedy series following the adventures of a group of young dinosaur friends, has been airing in Italy on Disney Junior since January to an enthusiastic response. Maurizio Distefano Licensing, which has been appointed to manage the show’s…

Read More
Celebrity Celebrity Licensing 

Virat Kohli’s brand One8 launches new line of fragrance

Reading Time: 2 minutes Post Views: 2,660 Virat Kohli has now set his eyes on the world of fragrances.  The legendary batsman was in Dubai for the official UAE launch of his brand one8’s new line of fragrances. The private soiree saw Kohli unveil the full collection, and talk at length about how his brand one8 captures the essence of his multi-faceted personality outside of the pitch. The product line includes Eau De Parfum, Body sprays and pocket sprays available in six variants:  Aqua, Willow, Intense, Active, Fresh and Pure. “I am very proud…

Read More
Intellectual Property Merchandise Licensing Sports Sports Licensing 

NBA to bounce big this year

Reading Time: 4 minutes Post Views: 1,732 Recently, the National Basketball Association (NBA) partnered with apparel exporter Suditi Industries for a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India. Earlier NBA had launched the NBA Fantasy game in partnership with Dream11, which is one of India’s largest fantasy gaming company. Another great initiative was the launch of NBA Sneakers, in partnership with Jabong & Myntra. NBAStore.in partner Jabong shared insights of a huge demand for NBA footwear as well. This led to the launch of a vibrant new range…

Read More
Brand & Lifestyle Celebrity Celebrity Licensing 

Starring on the licensing sky

Reading Time: 5 minutes Post Views: 2,117 Fashion over the years has always been to the go to segment for licensors in India, with the increased popularity and accessibility through the e-commerce platforms fashion brands has grown exponentially. Celebrities and fashion go hand in hand, in the last 5 five years we have seen an increase in celebrities cashing in on the opportunity to monetize their popularity by launching their own brands or merchandises. According to a recent report, retail licensing in India is estimated at $1.26 billion. In terms of market size, entertainment…

Read More
Character Character Licensing 

Doraemon lures kids with ‘Me Time With Doraemon’ campaign

Reading Time: < 1 minute Post Views: 2,992 Animation International which is the official licensee for Doraemon in India along with Alpenliebe India organised a special pop up store for three days in Phoneix Market City, Kurla in Mumbai. The activity involved chopping products from the Doraemon pop up store worth 500 rupees and availing a special “Me Time With Doraemon” family pass free. The pass aloowed family and kids to meet Doraemon and play special games organised at the event. The 3 day activity saw a lot of footfalls and excitement from kids to…

Read More
Collaborations Merchandise Licensing 

Chhota Bheem Kung Fu Dhamaka movie merchandise now available at Toonz Retail

Reading Time: 2 minutes Post Views: 4,173 One of India’s fastest growing kids retail chain, Toonz Retail, has associated with Green Gold Animation Pvt. Ltd. to sell exclusive merchandise of Chhota Bheem’s Kung Fu Dhamaka movie across their Pan India Retail chains. Toonz is the Official Fashion Partner for the Movie of Kung Fu Dhamaka. Toonz, being one of the most preferred stores by parents with more than 100+ outlets across 64 cities and strong presence in Tier II and III cities, Green Gold Animation Pvt. Ltd. has entered into a strategic tie-up with…

Read More
%d bloggers like this: