Celebrity Celebrity Licensing 

Virat Kohli’s brand One8 launches new line of fragrance

Virat Kohli has now set his eyes on the world of fragrances.  The legendary batsman was in Dubai for the official UAE launch of his brand one8’s new line of fragrances. The private soiree saw Kohli unveil the full collection, and talk at length about how his brand one8 captures the essence of his multi-faceted personality outside of the pitch. The product line includes Eau De Parfum, Body sprays and pocket sprays available in six variants:  Aqua, Willow, Intense, Active, Fresh and Pure. “I am very proud of our one8…

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Intellectual Property Merchandise Licensing Sports Sports Licensing 

NBA to bounce big this year

Recently, the National Basketball Association (NBA) partnered with apparel exporter Suditi Industries for a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India. Earlier NBA had launched the NBA Fantasy game in partnership with Dream11, which is one of India’s largest fantasy gaming company. Another great initiative was the launch of NBA Sneakers, in partnership with Jabong & Myntra. NBAStore.in partner Jabong shared insights of a huge demand for NBA footwear as well. This led to the launch of a vibrant new range of NBA casual…

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