Retail 

Macy’s reports Q4 results

Macy’s, Inc reported results for the fourth quarter and fiscal 2018 and provided annual sales and earnings guidance for fiscal 2019. Net income attributable to the company’s shareholders was at $740 million, while Net sales declined by 2.5% to $8.46 bn. “2018 was an important year for Macy’s, Inc. as we changed the trajectory of the company and delivered positive comparable sales for the full year. I’m pleased with the impact of our strategic initiatives, particularly as they gained traction in the back half of the year,” said Jeff Gennette, Macy’s,…

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Brand & Lifestyle Character & Entertainment Corporate Brand 

Cadbury Bournvita partners with Doraemon

With the exam season kicking in, Doraemon along with Cadbury Bournvita joins you in the preparation to win. Cadbury Bournvita is known to provide kids with great inner strength formula with strong bones, muscles and an active brain. This exam season the partnership with Doraemon is providing kids with a complete exam starter pack. Cadbury has come out with 2 sizes for its Bournvita pack, 1 kg and 500gms. Kids get a cool looking writing pad free with a 1 kg pack and a trendy pencil box free with a…

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