Celebrity Licensing Fashion & Accessories 

Love is all we need: Anushka’s ‘NushForLove’ to drop this February!

Reading Time: < 1 minute Post Views: 2,332 In what could be termed as good news for LGBTQ in India, Bollywood actress Anushka Sharma’s fashion brand ‘Nush’ is all set to launch Pride fashion collection. Titled as ‘NushForLove’, the clothing collection is expected to drop somewhere around in February. On December 22, Nush teased a video with the caption “Love is all we need! #NushForLove coming soon, this February.” Love is all we need! #NushForLove coming soon, this February. | @AnushkaSharma pic.twitter.com/IZPGWocOML — Nush (@NushBrand) January 23, 2019 As per the teaser, we can expect…

Read More
Celebrity Jewellery licensing Movie Licensing 

Amrapali Jaipur unveils first look of ‘AmrapaliXManikarnika’ collection

Reading Time: 2 minutes Post Views: 3,874 After leading celebrities from across the globe worn their beautiful creations in movies such as Troy, The Best Exotic Marigold Hotel, Ram Leela, Saawariya, Khoobsurat, Cocktail, and Baahubali franchise, the heritage Jewellers from Jaipur has added yet another feather to its kitty with Kangana Ranaut starrer ‘Manikarnika’. Amrapali tribe announced the launch of Manikarnika – a stunning collection of jewellery created for and inspired by the fierce protagonist of the upcoming Indian period-drama ‘Manikarnika: The Queen of Jhansi’. The company officially launched a capsule collection of about…

Read More
Brand Licensing Character Licensing 

Reliance Retail inks licensing agreement with Disney

Reading Time: < 1 minute Post Views: 3,184 Reliance Retail has entered into a licensing deal with the Walt Disney Company, according to a report in Economic Times. As per the association, Reliance will retail Disney products featuring the brand’s popular characters under its private label. The new licensing agreement was done in a bid to expand its offerings in the children’s section of the market. “This is a long-term partnership and Reliance wants to garner a larger share in children’s products, even in smaller towns,” a source told ET Bureau. As per the report,…

Read More
Corporate Brand 

Mukesh Ambani plans to create an online-to-offline platform

Reading Time: < 1 minute Post Views: 1,766 Mukesh Ambani is planning to create an online-to-offline platform that would take on the likes of Amazon and Walmart, which are both betting big on India’s e-commerce market. Speaking at the 9th Vibrant Gujarat Summit, Ambani outlined plans for his online shopping platform. Without giving timelines, Ambani said Jio and Reliance Retail, which has over 9,000 stores across 6,500-plus towns in the country, will launch “a unique new commerce platform to empower and enrich our 12 lakh small retailers and shopkeepers in Gujarat – which are part…

Read More
Celebrity Licensing Fashion Licensing 

Huda Beauty collaborates with Jacqueline Fernandez for eyelashes

Reading Time: 2 minutes Post Views: 2,893 In what could be termed as good news for all fashionistas, beauty-blogger-turned-entrepreneur Huda Beauty has teamed up with Bollywood actress and model Jacqueline Fernandez to release a line of eyelashes. On Sunday, Kattan posted a video and photo set with the caption, “OMG 😱 I am SUPER excited to announce our first EVER product collab! 💃🏻💃🏻💃🏻 It’s with the stunning @jacquelinef143!!! How gorgeous is she?!! Here is a little sneak peek of our Jacqueline Lash, inspired by the beautiful Bollywood QUEEN.”   View this post on Instagram…

Read More
Celebrity Licensing 

Hrithik Roshan’s HRX to open first offline store in Bengaluru

Reading Time: < 1 minute Post Views: 5,575 Bollywood actor Hrithik Roshan’s fashion brand HRX will open its first physical outlet this year in Bangalore followed by more stores in Pune, Delhi, and Mumbai, according to a Fashion United report. Currently, it sells exclusively on Flipkart’s fashion units Myntra and Jabong. The brand is also looking to add new categories such as eyewear, innerwear, and wearables. The company is also exploring international markets. HRX licenses various product categories and verticals to business partners including Myntra for fashion and accessories, Cure.Fit for fitness content and clean…

Read More
Brand Licensing Corporate Brand Intellectual Property 

#LCExcl: Notice of Allowance simplified

Reading Time: 3 minutes Post Views: 1,775 — Karan Bhutani, Founder, Shoprwise.com The Notice of Allowance (NOA) is the final step after the complex patent application process wherein the inventor provides all the requisite information pertaining to the invention including product description, design, drawings, and blueprints. Post the submission of the patent application, the patent examiner reviews and processes the application highlighting description of the invention, inventor’s claim, and outcome of the invention, and decided whether the patent should be issued. When the patent examiner determines that the patent application is complete and the…

Read More
Game Licensing 

China’s Tencent releases test-version of Game of Thrones game

Reading Time: 2 minutes Post Views: 2,389 Tencent Holdings has released a test version of a third-party developed smartphone game in China based on the US hit television show ‘Games of Thrones’. The game, titled “Game of Thrones: Winter is Coming”, was developed by Chinese games maker Yoozoo, Tencent Games said in a statement on its official WeChat account late on Wednesday. According to a Reuters report, the launch comes just weeks after Chinese authorities gave their approval to two batches of new video games after a freeze on approvals for most of last…

Read More
Fashion Licensing 

PUMA, Maybelline create athleisure-inspired collection

Reading Time: 2 minutes Post Views: 2,308 Sports brand PUMA is taking athleisure to the next level through collaboration with Maybelline. PUMA and Maybelline New York collaborated to launch their first-ever ‘PUMA x Maybelline special-edition collection’ which fuses beauty, fashion and sport into one high-performance makeup collection. PUMA x Maybelline’s makeup collaboration was designed with the always-on, do-it-all lifestyle of Generation Z and millennials top of mind. “Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally. She’s always on the go, never settles and needs high-performance products that…

Read More
#LCExcl Interview Corporate Brand 

#LCExcl: How Indian patent offices are expediting pace for granting patents

Reading Time: 3 minutes Post Views: 4,128 — Amit Aggarwal, Co-Founder and Director, Effectual Services   The famous legal maxim – “Justice delayed is justice denied”, is unequivocally applicable in case of patents. An Intellectual Property (IP) owner is unable to enforce his patent unless it is validly granted by the Indian Patent Office – be it Trademark, Design or a Patent. This means that an IP owner is at potential risk of his idea being copied, until the point his IP is actually granted by the Indian Patent Office. Not in the too distant…

Read More
%d bloggers like this: