Reliance Retail has entered into a licensing deal with the Walt Disney Company, according to a report in Economic Times.
As per the association, Reliance will retail Disney products featuring the brand’s popular characters under its private label. The new licensing agreement was done in a bid to expand its offerings in the children’s section of the market.
“This is a long-term partnership and Reliance wants to garner a larger share in children’s products, even in smaller towns,” a source told ET Bureau.
As per the report, the company will launch toys, packaged foods such as biscuits and breakfast cereals, apparel, personal electronics, and back-to-school items such as lunch boxes, school bags, and stationery items.
“The company will launch across formats, but the larger play will be in the fashion format, Reliance Trends, the grocery formats and Hamleys toy stores it operates in the country,” a source told ET Bureau.
This is the second licensing project for the retail giant. Reliance Retail also recently tied up with Green Gold Animation to create Chhota Bheem licenced products.
Since its inception in 2006, Reliance Retail has grown to become India’s largest retailer delivering superior value to its customers, suppliers, and shareholders.