Brand & Lifestyle Celebrity Merchandise Licensing 

Bauua Ki Dukaan: Shah Rukh Khan unveils ‘Zero’ merchandises

Reading Time: 2 minutes Post Views: 3,156 Just ahead of the grand release, Red Chillies Entertainment has unveiled ‘Bauua Ki Dukaan’ to generate more fan engagement. ‘Bauua Ki Dukaan’ comprises of merchandises and products related to its upcoming movie ‘Zero’ including mugs, headphones, mobile covers, badges, t-shirts, personalized autograph posters and many more. Recently, Indian confectionary producer Bikaji also announced the ‘Special Edition Bikaji Zero Bhujia Pack’ in collaboration with Shah Rukh Khan and Katrina Kaif. Earlier in the month, Red Chillies had also partnered with Doodlers as their Official Kids Merchandise Partner. Doodlers…

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Comic Con Mumbai 2018: What can you expect

Reading Time: 2 minutes Post Views: 2,887 Come winter, and Comic Con Mumbai is here to give all you pop culture aficionados the best kind of party. This time around the year, like every year, fans are prepping to huddle up under one roof not just to discuss movies and books but to bring their favourites to life. It’s a celebration for the comic book enthusiasts who have stood by their fandoms through thick and thin. There will be guests like comic book writers and illustrators, and even some entertainers ranging from stand-up comedians…

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Brand Licensing 

Disney & Me store opens at Viviana Mall in Mumbai

Reading Time: < 1 minute Post Views: 10,065 When it comes to reshaping the Indian licensing industry, Disney always remains the front-runner. Foraying into the financial capital of India, Disney & ME store is now open in Thane’s Viviana Mall. Viviana Mall took to the Twitter and wrote, “The first ever store in Mumbai of the ultimate Disney shopping destination – Disney & Me is now open at #Viviana Mall! Shop for your kid’s costumes, clothes, toys, collectibles, décor, movies and more! Visit Viviana Mall, today!” The first ever store in Mumbai of the ultimate…

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Celebrity Food Licensing 

Aslee Bikaneri Hero meets Zero. Here’s how

Reading Time: < 1 minute Post Views: 2,685 Just ahead of the grand release, Indian confectionary producer Bikaji announced the ‘Special Edition Bikaji Zero Bhujia Pack’ in collaboration with Shah Rukh Khan and Katrina Kaif. Short in stature but big on love, a bachelor ‘Bauua’ meets two very different women who broaden his horizons and help him find purpose in life. Directed by Anand L Rai, the film stars Shah Rukh Khan, Anushka Sharma, and Katrina Kaif. After Mere Naam Tu and Issaqbaaz, the makers have released another fresh track ‘Husn Parcham’ Parcham’ featuring Katrina…

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Mufti to expand footwear retail, eyes Rs 1000 cr sales in 3 years

Reading Time: < 1 minute Post Views: 2,584 Mufti will expand its recently launched footwear line and aims to expand its distribution from the current 100 stores to over 500, including multi-brand-outlets. After launching a footwear line in August this year, it plans to further expand into the product category. It will expand its distribution from the current 100 stores to over 500, including multi-brand-outlets. Over the past two decades, Mufti has redefined the stereotypes of mainstream fashion and now is extending the same ethos in bringing an alternative choice in footwear which is fashionable…

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Celebrity Collaborations 

HSIL’s Benelave ropes in Shraddha Kapoor as brand ambassador

Reading Time: < 1 minute Post Views: 1,896 Benelave, from the house of HSIL, has signed Bollywood actress Shraddha Kapoor as its brand ambassador to elevate brand awareness and visibility. Benelave offers a wide range of bath space products to suit the needs of value-seeking consumers. Speaking on the new partnership, Shraddha said, “HSIL is one of the most trusted and iconic companies in India and I am delighted to be their brand ambassador. It is great to see that HSIL is not only committed towards delivering unmatched designs and quality in their offerings but…

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Character Licensing Toy Licensing 

Marvel launches new-edition Venom action figure

Reading Time: < 1 minute Post Views: 2,288 The Disney Store and Diamond Select Toys have teamed up for a new edition of the Marvel Select Venom action figure. The newest Marvel Select Venom action figure stands at 7.75 inches tall and features 16 points of articulation with three interchangeable heads; a removable back attachment that can hold two spider legs; three pairs of interchangeable hands; and seven additional tendrils of symbiote that can be secured at different locations on Venom’s arms and back attachment. Venom joins a variety of exclusive Marvel Select figures at…

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Merchandise Licensing 

Hasbro to create first-ever themed indoor water park

Reading Time: < 1 minute Post Views: 3,652 Hasbro has teamed up with Imagine Hotels and Resorts to create the first-ever Hasbro-themed indoor waterpark and family resort. As per the association, Imagine will co-conceptualize, build, create and operate the resort. “We are thrilled to work with Imagine’s deeply experienced leadership team to bring Hasbro brands to life in exciting new ways,” said Casey Collins, senior vice president, consumer products, Hasbro. The theme park will feature themed rooms, indoor water attractions, entertainment and food, and beverage offerings. Hasbro’s portfolio of brands includes My Little Pony, Nerf,…

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Celebrity Fashion & Accessories 

Breaking Stereotypes: Sidharth Malhotra to endorse a female cosmetic brand

Reading Time: < 1 minute Post Views: 2,194 Breaking the stereotypes, Bollywood actor Sidharth Malhotra stars in MyGlamm’s unique and disruptive marketing campaign strategy, where a male celebrity is the face of a makeup campaign for the first time ever. Drawing attention to the cruelty-free philosophy of the brand, Sidharth Malhotra said he liked the tongue-in-cheek approach of the #TestedOnSid campaign, which highlights the ‘Guilt-free Glamour’ aspect of the brand. “I first thought I had heard wrong when a makeup brand wanted to feature me in their campaign. I mean it’s one thing to be…

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Accessories Licensing Apparel Licensing 

PUMA and Barbie launch new fashion collection

Reading Time: < 1 minute Post Views: 4,349 Barbie and PUMA have joined forces to pay homage to the 50th anniversary of the iconic classic Suede sneaker. PUMA has partnered with Mattel and has created a Barbie-inspired shoe and apparel collection with a sneaker pack that includes a limited-edition Barbie doll dressed in ‘90s-inspired athleisure wear. The collection comprises of two Puma Barbie dolls sporting ‘90s-inspired athleisure looks, Puma x Barbie racerback crop top, oversized Puma x Barbie T7 fleece hoodie and Puma x Barbie T7 leggings with Suede x Barbie shoes. The dolls are…

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