Celebrity Licensing 

This Christmas, Rihanna is dropping new Fenty Beauty Mattemoiselle lipsticks!

Reading Time: < 1 minute Post Views: 2,536 To all the shopaholics and fashionistas, Rihanna is playing Santa this Christmas. Wonder how? Rihanna announced exciting new launches from her namesake makeup line ‘Fenty Beauty’ and lingerie brand ‘Savage X Fenty’. The singer-cum-beauty mogul announced that she will be releasing 10 new Mattemoiselle Plush Matte Lipsticks, expanding the fan-favourite lipstick range from 14 to a total of 24 gorgeous colours.   View this post on Instagram   10 new @fentybeauty #MATTEMOISELLE lipsticks (sold individually) on ‪DECEMBER 26th‬! First up, meet #TIGERTINI for the perfect bright lip!!…

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Brand Licensing 

India Licensing Sector: Here’s what made headlines in 2018

Reading Time: 4 minutes Post Views: 2,272 The year 2018 has been quite an eventful one for the Indian Licensing Sector. The overall collection launch this year was better compared to the last year and the industry saw some major announcements that may have far-reaching implications in the future.  So, as we are ready to welcome 2019, we take you through all big developments from the world of licensing this year. Take a look: Disney & Me stores make their India debut: When it comes to reshaping the Indian licensing industry, Disney always remains…

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Brand Licensing 

Gourmet Investments to launch ‘Nihonbashi’ in India

Reading Time: < 1 minute Post Views: 2,530 Gourmet Investments Pvt Ltd (GIPL), the representative of the popular pizza chain Pizza Express, to launch seven new launches within this financial year. According to a BW Hotelier report, the company is planning to introduce an international brand – Nihonbashi to India. The launch is in addition to evolve their existing home-grown brands. Besides Mumbai, the expansion plan includes key primary markets such as Delhi, Bangalore and Hyderabad. “We pride in our assets, starting from our parent company – Bharti to our management team and our partners…

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Merchandise Licensing TV Series Licensing 

We can’t keep calm! Masaba to officially bring ‘Winter’ in India

Reading Time: 2 minutes Post Views: 2,376 As the year is coming to an end, the excitement is getting a bit higher as ace designer Masaba Gupta bags the official license to create ‘Game of Thrones’ merchandise. Just like a reminder, Masaba shared the news again on her official Instagram handle and captioned the collab picture as, “Can I please say it one more time so it can hit me that I have a game of thrones collaboration next year. Winter is coming.” With fans just as excited as Masaba herself, check the picture…

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Celebrity Licensing Fashion & Accessories 

VJ Anusha Dandekar, PrettySecrets launch exclusive lingerie line

Reading Time: 2 minutes Post Views: 4,903 Television host and video jockey Anusha Dandekar have teamed up with fashion lingerie brand PrettySecrets to launch an exclusive lingerie collection. The ‘Anusha for PrettySecrets’ collection will include a mix of lingerie, nightwear, activewear, and swimwear. Here’s a sneak-peak:   View this post on Instagram   Here’s a sneak peak of my entire underwear range! Colorful, Fun and sooooo Pretty! Do you love it so far? @anushaforps 💕 A post shared by Anusha Dandekar (@vjanusha) on Dec 6, 2018 at 8:22am PST The collection was unveiled by…

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Strategic Licensing 

Viaan Industries signs strategic deal with Chandigarh firm for ‘Game of Dot’

Reading Time: < 1 minute Post Views: 2,064 Viaan Industries, a popular licensing, entertainment and gaming company promoted by leading entrepreneur Raj Kundra and celebrity Shilpa Shetty Kundra signed a strategic distribution deal with B Square Global Enterprises represented by Girish Bhayana and Kunal Bhandari from Chandigarh. Viaan Industries launched Game of Dot, a ‘spot the ball’ game of skill six months ago and it has organically grown month on month to become one of the top-grossing real money games for the company. Managing Director, Raj Kundra said, “I grew up playing spot the ball…

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Food Licensing 

Asembl extends Diageo’s Bundaberg rum into food category

Reading Time: 2 minutes Post Views: 2,211 Australia’s leading fashion, lifestyle and FMCG licensed brand extension agency, Asembl. has delivered Diageo’s Bundaberg Rum into the food category, bringing the iconic Australian spirit together with the Pauls brand for the release of three decadent Christmas classics with a twist – Pauls Bundaberg Rum Premium Rumball Custard 600g, Pauls Bundaberg Rum Premium Vanilla Rum Custard 600g and Pauls Bundaberg Rum Flavoured Egg Nog 1L. “This seasonal deal between Bundaberg Rum and Pauls marks the start of our carefully planned and strategic licensed category expansion for Bundaberg…

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Fashion Licensing 

Playboy, Buscemi partner for a footwear collection

Reading Time: < 1 minute Post Views: 2,509 Luxury footwear and accessories brand Buscemi has partnered with the Playboy for a footwear collection. The collection has been launched in celebration of Playboy’s 65th anniversary. “Since 1953, Playboy has been a tastemaker, an arbiter of style and a vanguard for political, sexual and economic freedom,” said Jon Buscemi, founder and designer, Buscemi. According to a report in License Global, the footwear collection includes the 100MM Playboy shoe, available in white, black and pink, which prominently displays the iconic Playboy bunny on the side. The collection also…

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Celebrity Licensing Fashion & Accessories 

Star Struck by Sunny Leone forays into global space

Reading Time: < 1 minute Post Views: 5,324 Foraying into the global space, Bollywood actress Sunny Leone announced that Star Struck products will now be available at Prity Salon in Bradford, UK. Great News! You can now buy @StarStruckbySL Products at Prity Salon in Bradford, UK!#SunnyLeone #fashion #cosmetics #StarStruckbySL #UnitedKingdom pic.twitter.com/2HbK4Rzp0Q — Sunny Leone (@SunnyLeone) December 15, 2018 Currently, the actress owns a line of cosmetics under the brand, StarStuck, which was previously being sold on online platforms. Not only this, Star Struck will be officially launched in UAE on December 19. I am so…

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Brand Licensing 

Ralph Lauren eyes $500 million revenue from Greater China in 5 years

Reading Time: < 1 minute Post Views: 1,759 Ralph Lauren CEO Patrice Louvet has promised to open a store a week in China. Speaking on the sidelines of the New York Times Luxury Conference in Hong Kong last week, Louvet said stores are crucial for projecting the company as aspirational which is why Ralph Lauren China is committed to expanding its network despite widespread concerns over an economic slowdown. “We concluded that we are in the dream business. So, to some extent, we think we are closer to a company like Disney than we are…

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