Mufti will expand its recently launched footwear line and aims to expand its distribution from the current 100 stores to over 500, including multi-brand-outlets.
After launching a footwear line in August this year, it plans to further expand into the product category. It will expand its distribution from the current 100 stores to over 500, including multi-brand-outlets.
Over the past two decades, Mufti has redefined the stereotypes of mainstream fashion and now is extending the same ethos in bringing an alternative choice in footwear which is fashionable yet comfortable.
Commenting on the launch of Mufti’s Footwear Collection, Kamal Khushlani, Founder & Managing Director, Mufti said, “With the current estimated size of Rs. 34,400 crores, the footwear segment is expected to grow over INR 55,400 crores in the coming five years. The expansion into the footwear segment is a part of the company’s vision of becoming an Rs. 1000 crore brand on MRP in the coming 3 years.”
The brand plans to offer good quality products at accessible prices in the ‘Casual & Sports Lifestyle’ segments.
MUFTI’S footwear collection ranges from Rs. 3299 to Rs. 3999 and is now available at exclusive brand outlets and select leading footwear stores across India.