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Month: November 2018

Publication Licensing 

The Roald Dahl Company signs exclusive content deal with Netflix

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Netflix and The Roald Dahl Story Company have jointly announced that Netflix is coming up with an exclusive new slate of original animated event series, based on the books from the acclaimed author’s library, including Charlie and the Chocolate Factory, Matilda, The BFG, The Twits, and other beloved titles. As per the association, Netflix will bring together creative, visual, and writing teams to extend the stories in this first-of-its-kind slate of premium animated event series and specials for audiences of all ages. Netflix intends to remain faithful to the quintessential…

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Character Licensing 

Akshay Kumar unveils ‘2.0’ filter on Facebook. Try it now!

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On the sidelines of the release of his forthcoming film “2.0”, Bollywood actor Akshay Kumar treated his fans by launching the film’s special filter on Facebook. Through the filter, one can try out Akshay’s wrathful avatar look from the film. Check it out here: Bring out your evil side with the #2Point0Filter! Try it now : https://t.co/ryQjQpOV6k#2Point0FromThursday @2Point0Movie @DharmaMovies @LycaProductions pic.twitter.com/E2z1sxO0HH — Akshay Kumar (@akshaykumar) November 27, 2018 “The new face of evil will unveil in three days, experience it yourself with the ‘2.0’ Filter! Try now,” the actor tweeted…

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Game Licensing 

Viaan Industries to launch a new mobile game ‘Adventures of Ali Baba’

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Viaan Industries announced the launch of their new mobile game- “Adventures of Ali Baba”. The company has a strong and growing presence in the gaming sector and now boasts of an interesting new animation series – Adventures of Ali Baba which has its own game to its name. The company launched the animation series in an exclusive partnership with the TV channel Rishtey, in the second week of November. Commenting on the development, Raj Kundra, Chairman & Managing Director, said, “I am excited to announce the launch of Adventures of…

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Toys & Games 

ChuChu TV, Skoolbo launch ‘ChuChu School Kindergarten’ app

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ChuChu TV, one of the world’s most popular YouTube channel for kids announced the launch of its new app, ChuChu School Kindergarten. With over 20 billion views and over 32 million subscribers, ChuChu TV’s channels garner around 20 million views and add close to 50,000 subscribers a day. The ChuChu School Apps will offer curriculum-based learning modules from pre-school to Grade 2 and the first app off the block is created for kindergarten.  The ChuChu School Kindergarten App offers over 500 books, songs, and lessons which covers reading, numbers, basic…

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Character Licensing Merchandise Licensing 

Good Arrows! Bulldog Licensing bags a Bullseye double

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Bulldog Licensing has added new partners for top gameshow brand ‘Bullseye’, after signing deals with Crackerjack and Sporting Profiles. The new deals will see Crackerjack produce a gifting range that includes alcohol gift sets, money tins, tankards, and glassware, whilst Sporting Profiles is set to launch a Bullseye fan website. The new deals add to an existing programme that includes Bullseye-branded biltong, a Bullseye quiz book – complete with magnetic dartboard and toy darts – nightwear, socks, apparel, mugs, and prints. “Bullseye is a brand that has transcended its original…

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Music Licensing 

Spotify to launch in India within 6 months with extended free trial: Report

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Sweden-based music streaming service Spotify will make its India debut in the next six months, according to a report in Variety. Spotify has already secured deals with some of the popular music companies. According to several media reports, Indian music record label, T-series has also made a deal with the company. The platform will offer an extended free trial period after its launch in India. Spotify currently offers a 30-day trial to all its new customers across the world. Under the free trial, Indian users will get full access to…

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Merchandise Licensing 

We can’t keep calm! James Bond trading cards released

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Upper Deck, the leading sports and entertainment company, announced that it will produce trading cards and trading card games for the highly coveted ‘James Bond’ property. As per the new association, Upper Deck will develop products pulling from a rich collection of films that form the backbone of this uniquely British franchise. These films have defined the spy genre and have served as a cultural touchpoint in a legacy that maintains popularity into the modern era of cinema. “James Bond is one of the most iconic characters in the history…

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Sports 

Record-breaker Mary Kom extends management deal with IOS Sports

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Queen of Indian boxing, MC Mary Kom has extended her 10-year-old commercial relationship with IOS Sports and Entertainment. The sports management firm has been representing Mary Kom exclusively since 2009. During this period, IOS has been responsible in partnering with more than 25 brands such as Herbalife, Emami, Dalmia Cement, Bridgestone Tyres, Tata Salt, P&G, GSK, NECC, Lakshmi Tea, Monnet, Piramal, Artemis Hospital, Manpasand Beverages, Vodafone, ITC, Tourism Thailand Authority, Star India etc. Commenting on the association, Mary Kom said “In the last 10 years I have only focused on…

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Character Licensing 

Genius Brands secures four new licensing partners for ‘Rainbow Rangers’

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Rainbow Rangers, the new animated adventure series for girls, which premiered on Nick Jr. on November 5, continues to attract new licensing partners in Genius Brands. Genius Brands’ SVP of Global Licensing Lloyd Mintz announced that the company has signed four new licensing partners, including Cra-Z-Art for crafts and activities, Esquire Footwear for shoes and footwear, Integrity Vitamins for developing a line of chewable, all natural, vegan, gummy vitamins for kids based on the colorful Rainbow Rangers characters, and Townley Girl for a line of age-appropriate cosmetics and a variety…

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Merchandise Licensing 

JHS to produce Yellow Submarine instruments for budding Beatles

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JHS – one of the largest independent trade distributors of musical instruments and accessories, instrument amplification and pro audio equipment is all set to launch a range of ‘Yellow Submarine’ instruments and accessories for young children. The deal was inked by Caroline Mickler on behalf of Apple Corps. The range, for children from three years up, includes a ukulele and a junior half-size guitar outfit (including nylon strung guitar, carry bag, guitar strap, pitch pipe, spare set of strings and plectrum), along with two-inch-wide polyester webbing straps from 39″ to…

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