Apparel Licensing Character Licensing 

Walt Disney collaborates with Lacoste for ‘Mickey Mouse’ apparel collection

The Walt Disney Co. has inked a deal with lifestyle brand Lacoste for a new collection of apparel and accessories to celebrate Mickey Mouse’s 90th anniversary and Lacoste’s 85th year.

The new collection features both Mickey and Minnie Mouse across about 30 pieces including sneakers, leather goods, polos, tees, sweatshirts and accessories for kids and adults.

The new Mickey and Minnie range is set to debut at Lacoste stores on November 1 in the U.S, and the worldwide rollout date has been scheduled to November 14.

Meanwhile, India has also planned a special surprise for its fans and followers. For the 90-year celebration, apparel brands such as ONLY, Vero Moda and Jack & Jones, carmaker Volkswagen and retail firm DLF Brands will bring out special collections until 18 November.

Disney’s licensing model is quite well-established, where the intellectual property rights of the character are owned by the company. As per the association, it works together to co-create the design with brands, which then take care of the manufacturing and distribution and give Disney a revenue share. Overall, the Mickey franchise has 75-plus licensees on board.

Mickey Mouse is a funny animal cartoon character and the mascot of ‘The Walt Disney Company’. An anthropomorphic mouse who typically wears red shorts, large yellow shoes, and white gloves, Mickey is one of the world’s most recognizable characters.

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