Character & Entertainment Corporate Brand 

Now, book original licensed character mascots with ‘ICelebrity’

Reading Time: < 1 minute Post Views: 2,039 Want to make your child’s party memorable? Want to sport character mascots but often gets confused between real and fake? Don’t worry we have a solution! After seven glorious years of hard work, competence, and determination, Rooh Entertainment launched India’s 1st celebrity booking hub – ICelebrity. ICelebrity is one-stop e-platform for booking celebrities, models, entertainers, chefs, live bands, singers, performers, and other talents. But what makes it different? Well! you can now book original licensed character mascots such as Chhota Bheem to brighten up any occasion. Chhota…

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Character Licensing 

KiKA to co-produce new ‘Smurfs’ television show

Reading Time: < 1 minute Post Views: 3,076 KiKa has teamed up with Peyo Productions to co-produce The Smurfs, a new animated television series featuring the iconic blue characters. KiKa will serve as co-producer and German broadcaster of the CGI show, which is aimed at kids between the ages of 5 and 10. France’s TF1 and Belgium’s Ketnet and OUFtivi are also on board as co-pro partners for the series. Véronique Culliford, president and founder of Peyo Productions and I.M.P.S. was quoted as saying, “I’m very happy to once again be able to continue my…

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Celebrity Licensing Fashion Licensing 

From launching Halloween range to being sued: Here’s what happening in Kylie’s world

Reading Time: 2 minutes Post Views: 2,133 Reality TV personality, makeup mogul and youngest self-made billionaire Kylie Jenner has been sued for straight-up stealing another cosmetic line. According to a TMZ report, a company named Sheree Cosmetics has sued Kylie and her company, Kylie Cosmetics, for reportedly stealing its “Born to Sparkle” makeup collection. As per the documents obtained, the company claims it has its own “Born to Sparkle” collection but Kylie started making her own “Born to Sparkle” eyeshadow with similar colors and packaging. Kylie’s birthday collection features lip gloss, lipstick, lip liner,…

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Corporate Brand Retail 

U.S. Polo Assn opens 1,050 monobrand retail stores, continues global expansion

Reading Time: 2 minutes Post Views: 2,146 USPA Global Licensing, the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. has surpassed a major milestone by opening approximately 1,050 monobrand retail stores globally. Additionally, the $1.6B sport-inspired global lifestyle brand shared that U.S. Polo Assn. has continued its aggressive international expansion efforts and is now represented in 166 countries worldwide while delivering strong double-digit growth in 2018. The growth in stores is happening across all regions of the world and includes recent new store openings…

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