Game Licensing 

‘How To Train Your Dragon’ video game to release in February 2019

A new game of DreamWorks Animation’s ‘How to Train Your Dragon’ franchise has just been announced. The game is expected to launch in February 2019 in both Europe and North America on Nintendo Switch, aiming to coincide with the release of the new movie ‘How To Train Your Dragon: The Hidden World.’ The game comes from Outright Games and is being published by Universal Games. DreamWorks Dragons Dawn of New Riders is a brand-new tale in the How to Train Your Dragon universe. It centers on Scribbler and Patch, who…

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Music Licensing 

Now, Facebook will let you add a song to photos, videos

Facebook will now allow users to add music to Stories and also in their News Feed posts. Facebook has introduced new music features, including an option to add a song to photos and videos that has been shared to Facebook Stories. “And, we’re bringing it to News Feed, too!” Facebook said in a statement, adding that users would soon be able to add songs to their Profile as well. Adding a song to a photo or video on Facebook works, in the same way, the feature functions on Instagram. The…

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Accessories Licensing 

Vans, NASA launch ‘Space Age’ footwear collection

American skateboarding shoes brand Vans has teamed up with the United States federal Agency NASA for the launch of a new ‘space age’ collection. The collection will be centered around Vans silhouettes Old Skool, Sk8-Hi MTE and Slip-On and will showcase the NASA logo at the lateral, over the wording “John F. Kennedy Space Center,” according to Fashion United. Vans most recently collaborated with Disney in celebration of the 90th birthday of the iconic Mickey Mouse character. NASA also launched a capsule clothing collection with Heron Preston as well as…

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Celebrity 

BigMuscles Nutrition releases TVC with brand ambassador Ranveer Singh

BigMuscles Nutrition, one of the country’s leading nutritional supplement brands, has released its TVC with their brand ambassador and Bollywood superstar Ranveer Singh. Ranveer is seen in BigMuscles Nutrition’s first TV commercial with the campaign You’re Stronger Than You Think. The actor will be endorsing the brand for the next three years as part of a multi-dimensional effort that includes television advertising, alternate media, in-store and point-of-sale executions. Commenting on this announcement, Suhel Vats, Director, BigMuscles Nutrition said, “We decided to partner with someone like Ranveer Singh as our brand ambassador because he…

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Fashion & Accessories Merchandise Licensing 

Fright-Rags launch Halloween 2018 official merchandise collection

Halloween is all set to get spookier! Wonder how? As Halloween 2018 hit theatres on October 19, Fright-Rags is already celebrating with the launch of the official merchandise collection. The horror merchandise company have released 7 t-shirts and 4 enamel pins giving fans of the franchise plenty of choice to choose from. The t-shirts feature new designs as well as official artwork for the movie. The products include zip-up hoodies, baseball tees, and women’s shirts. Halloween 2018 is a direct sequel to the original 1978 film. Jamie Lee Curtis reprises…

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Celebrity Licensing Sports Licensing 

Shikhar, Aesha Dhawan launch home décor brand ‘DaONE Home’

Foraying into the entrepreneurial venture, Indian cricketer Shikhar Dhawan along with his wife Aesha Dhawan has launched his home décor brand ‘DaONE Home’. DaONE Home is a blend of elegance and practicality, reflecting everything that the couple holds dear in their lives. Commenting on the launch, Shikhar Dhawan, Co-founder – DaONE Home was quoted as saying, “Our homes are a natural extension of our own personalities, a reflection of our preferences and tastes. When Aesha and I were setting up our home, we realized the challenge that most Indians face…

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Game Licensing TV Series Licensing 

Viaan Industries inks a 13-part animation series with Viacom

Viaan Industries Ltd, a popular licensing, entertainment and gaming company promoted by leading entrepreneur Raj Kundra and celebrity Shilpa Shetty Kundra sign a 13-part animation series with Viacom. Viaan Industries under their vertical Viaan Studio’s have produced the animation in-house. The concept, story design, and IP belong to Viaan Industries Ltd. The company has currently licensed the India animation rights to Viacom and plan to dub the animation in multiple languages to be broadcast worldwide. “I am excited to announce the launch of Adventures of Ali Baba on Rishtey TV.…

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Apparel Licensing Character Licensing 

Walt Disney collaborates with Lacoste for ‘Mickey Mouse’ apparel collection

The Walt Disney Co. has inked a deal with lifestyle brand Lacoste for a new collection of apparel and accessories to celebrate Mickey Mouse’s 90th anniversary and Lacoste’s 85th year. The new collection features both Mickey and Minnie Mouse across about 30 pieces including sneakers, leather goods, polos, tees, sweatshirts and accessories for kids and adults. The new Mickey and Minnie range is set to debut at Lacoste stores on November 1 in the U.S, and the worldwide rollout date has been scheduled to November 14. Meanwhile, India has also…

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Game Licensing 

Now, enjoy your ‘Chicken Dinner’ at PUBG themed restaurant in Jaipur!

Attention players! Now, you don’t have to step into the battlefield to get your ‘chicken dinner’, a PUBG-themed restaurant has opened its doors in Jaipur and we are super happy! From the grass-covered entrance to military-style seats, everything about the restaurant’s decor will remind you of the game. However, PUBG stands for- Player Unknowns ‘Belly’ Grounds. The place is located at 5, Panchsheel Colony, Sushilpura, Ajmer Road, Jaipur 302019 and is open from 10 am to 10:30 pm. Check the pictures here: On the outside, the restaurant features the front…

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Celebrity Licensing Fashion & Accessories 

Being Human launches #BeAllHeart campaign with Salman Khan

Being Human, fashion retail house founded by Bollywood actor Salman Khan has released a new campaign, #BeAllHeart, for its upcoming Autumn Winter ‘18 collection. The campaign will witness Salman along with seven young models, endorsing the brand’s latest collection. The campaign encourages one to celebrate the most fashionable thing of all with the tagline ‘Wear it. Flaunt it. Be Yourself. Be All Heart.’ Targeting the millennial generation, the campaign #BeAllHeart focuses on five key fashion trends and latest style statements that relate most with the young digital generation — Plaids,…

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