Character Licensing Merchandise Licensing 

Lawless Entertainment concludes deal with MSMG for ‘The Swan Princess’

Reading Time: < 1 minute Post Views: 3,286 Lawless Entertainment announced the conclusion of a licensing deal with MSMG for ‘The Swan Princess’.  The deal includes various items in the apparel category including t-shirts, hoodies among others. MSMG has teamed with apparel manufacturer INX Printing, Haaseline Entertainment, and CPG Product Placement Group to bring apparel to retail with Swan Princess and many characters. The Swan Princess started as a 1994 animated, musical, fantasy film based on the ballet “Swan Lake” and followed the love story of Odette, The Swan Princess, and Prince Derek.  The adventures…

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Collaborations Strategic Licensing 

Eros Now enters into strategic partnership with FashionTV

Reading Time: 2 minutes Post Views: 2,856 Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, it’s cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has entered into a partnership with leading fashion and lifestyle channel, Fashion TV (FTV). With this association, Eros Now will be the first OTT player to venture into the fashion and lifestyle segment by providing consumers access to FTV’s 12-plus Live TV Channels and 145-plus hours of VOD content. Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said, “Recognizing very…

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Collaborations Strategic Licensing 

Eros Now enters into strategic partnership with FashionTV

Reading Time: 2 minutes Post Views: 592 Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, it’s cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has entered into a partnership with leading fashion and lifestyle channel, Fashion TV (FTV). With this association, Eros Now will be the first OTT player to venture into the fashion and lifestyle segment by providing consumers access to FTV’s 12-plus Live TV Channels and 145-plus hours of VOD content. Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said, “Recognizing very…

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Apparel Licensing Sports Licensing 

Alcis Sports to partner Haryana Steelers for Pro Kabaddi League 2018

Reading Time: 2 minutes Post Views: 2,585 Alcis Sports, an Indian sportswear brand, announced their association with Haryana Steelers for the sixth season of Pro Kabaddi League that will start from October 5. Alcis Sports will provide technologically advanced sportswear to Haryana Steelers to enhance their comfort and performance. Alcis Sports is a homegrown Indian sportswear brand which is at par with any international brand in terms of quality and also is in sync with Indian sensibilities. Alcis Sports prides itself for being the first Indian brand to have the capability and production ability…

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Jewellery licensing 

UFC partners with Bixler to launch new athlete-inspired jewelry collection

Reading Time: 2 minutes Post Views: 3,194 UFC, the world’s premier mixed martial arts organization, announced a new multi-year licensing agreement with Bixler, North America’s First Jeweler. The partnership, negotiated by IMG, grants Bixler the rights to manufacture and distribute UFC and MMA athlete-inspired jewelry in the United States and Canada, as well as globally via its online portal. “As America’s First Jeweler with more than 230 years of experience providing customers with exquisite fine jewelry collections, it is a privilege to partner with a brand of Bixler’s caliber to offer exceptional UFC merchandise,”…

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Character Licensing Merchandise Licensing 

Silvergate unveils licensing opportunities for its new Netflix show ‘Hilda’

Reading Time: 2 minutes Post Views: 3,360 International TV production and brand licensing company Silvergate Media unveils details of its new animated adventure TV series, Hilda, and its plans for the consumer products programme following the global premiere on Netflix on September 21. The broadcast launch coincides with Europe’s biggest licensing trade show, Brand Licensing Europe 2018, where Silvergate Media will be presenting licensing opportunities for this beautifully designed brand which is based on the Eisner-Award nominated graphic novels by Luke Pearson. Co-produced by Silvergate Media and Mercury Films, Hilda is now available in…

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Brand Licensing 

Merchantwise Licensing to represent Mayans M.C. in Australia, New Zealand

Reading Time: < 1 minute Post Views: 2,000 Merchantwise Licensing has been appointed as the Mayans M.C. agent for Australia and New Zealand by 20th Century Fox Consumer Products. “Sons of Anarchy enjoyed incredible success in Australia and New Zealand.  Fans old and new will be thrilled to watch Mayans M.C., which picks up a few years after the series left off.  We are in discussions with leading local licensees and retailers to develop fresh, authentic new merchandise opportunities for the property in this part of the world,” said Merchantwise Managing Director, Alan Schauder. Set…

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Fashion & Accessories 

WOWMOM expands product offerings, targets 40 cr revenue in FY 18 -19

Reading Time: 2 minutes Post Views: 2,344 The fastest homegrown baby fashion brand, WOWMOM, which caters to all the apparel need of babies from 0-3 years of age, announced the expansion of its product offerings, targeting 40 crore revenue in the year 2018-2019. The brand will now be offering Baby bath range, bedding range, travel products, Mother Utility products and accessories along with apparels and baby basics. WOWMOM which was established in the year 2012. The apparel segment included everything from T-shirts, shirts, rompers, knit sets, top, skirts, party wear frocks, dresses, short ethnic,…

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Game Licensing 

Rubik’s forays into augmented reality, launches ‘Rubik’s Cube Augmented’

Reading Time: < 1 minute Post Views: 3,089 Rubik’s associated with Merge Apps to create Rubik’s Cube Augmented – the world’s first augmented reality version of the top-selling toy. Rubik’s Cube Augmented for Merge Cube will allow players to solve the classic brain teaser in augmented reality. When a player will view the merge Cube with the Rubik’s Cube Augmented app, it transforms into an interactive, holographic version of the Cube in the palm of their hand. “This partnership with Merge Cube forms a core part of our strategy to leverage the latest available technology…

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Apparel Licensing Celebrity Licensing 

Jessica Biel launches athleisure collection with Gaiam

Reading Time: 2 minutes Post Views: 3,621 Golden Globe and Emmy award nominated actress, producer, and activist, Jessica Biel has debuted her first capsule collection with yoga, fitness, and wellness brand Gaiam, a division of Sequential Brands Group. The brand revealed the collection at The One Hotel Brooklyn Bridge in New York City. The event marked the first celebrity-created line for Gaiam as part of a multi-year partnership with Biel. “It has been a pleasure working with Jessica. She has been a true collaborator; thoughtfully co-designing the capsule collection with a keen focus on…

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