Lawless Entertainment announced the conclusion of a licensing deal with MSMG for ‘The Swan Princess’. The deal includes various items in the apparel category including t-shirts, hoodies among others.
MSMG has teamed with apparel manufacturer INX Printing, Haaseline Entertainment, and CPG Product Placement Group to bring apparel to retail with Swan Princess and many characters.
The Swan Princess started as a 1994 animated, musical, fantasy film based on the ballet “Swan Lake” and followed the love story of Odette, The Swan Princess, and Prince Derek. The adventures of Princess Odette and Prince Derek have continued with seven fully animated sequels.
“It’s wonderful having MSMG on our licensing team,” said Seldon Young, creator, and owner of The Swan Princess. “The Swan Princess brand is growing dramatically all over the world. As we continue to attend exhibitions our fans will love these products!”
“Swan Princess has an exciting long-term plan in the works, coupled with a proven management team and we want to be a key part of the merchandising success going forward. Partnered with our consortium at MSMG, including manufacturing/distribution, sales, and our promotional background, our goal is to bring lots of fun and unique programs back to retail,” said Michael Cragan, chief executive officer, MSMG.
Lawless Entertainment represents worldwide The Swan Princess brand for licensing, merchandising and publishing (except for India, Sri Lanka, Bangladesh, Myanmar, Indonesia, Thailand, Asia, Philippines, Greater China, and North China).