Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, it’s cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has entered into a partnership with leading fashion and lifestyle channel, Fashion TV (FTV).
With this association, Eros Now will be the first OTT player to venture into the fashion and lifestyle segment by providing consumers access to FTV’s 12-plus Live TV Channels and 145-plus hours of VOD content.
Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said, “Recognizing very distinct consumer behavior of linear and on-demand consumption patterns, the association with FTV adds a new dimension to the Eros Now platform. Eros Now has always stayed ahead of the curve and the foray into alternative and fashion programming, in addition to our existing unrivaled entertainment content, further reiterates our promise to offer differentiated and relevant content.”
FTV, a 20-year-old global satellite TV network, delivers the latest fashion trends, models, events and celebrity news. With its unmatched library of 11,000-plus Bollywood and regional films, entertainment shows, music videos and originals, Eros Now’s strategic tie-up with FTV will further expand its content offering to consumers, now encompassing fashion and lifestyle as well.
Further, this first-of-a-kind partnership gives subscribers a chance to delve into the lives of their favorite models, view never-seen-before interviews of fashion gurus and get an exclusive view of the modeling industry, making it an ideal hangout for fashion enthusiasts who will now have front row access to the best of fashion and lifestyle.
“Fashion TV is proud to be partnering with Eros Now and we are delighted to enter this new and exciting business chapter in India. The Indian market is one of the world’s largest and is of utmost importance for our company. Now, the Indian audience will be able to enjoy our multi-media OTT and VOD platform called FashionTV+, which is offering 12+ live streaming channels with 24/7 glamorous entertainment and a review of the latest fashion trends,” said Alex Ecker, Senior VP of Fashion TV Asia/Pacific.
Eros is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media.