Event Fashion & Accessories 

Cosmoprof India enthralls in its debut. Here’s how

BolognaFiere and UBM India inaugurated the much-awaited maiden edition of Cosmoprof India at the Sahara Star Hotel in Mumbai, which took place from September 10-11.

With successful, signature trade shows in Bologna, Las Vegas, and Hong Kong, which cumulatively involve over 370,000 professionals and 7,000 companies from across the world, the Cosmoprof platform has ventured in India which is a dynamic and a growing market for the beauty sector.

The Show was inaugurated by Cinzia Barbieri, Board Member, BolognaFiere Cosmoprof S.p.A.; Enrico Zannini, General Manager, BolognaFiere Cosmoprof; Michael Duck, Executive Vice President, UBM Asia Ltd.; Yogesh Mudras, Managing Director, UBM India, and Rahul Deshpande, Group Director, UBM India amidst an industry gathering.

Speaking at the inauguration Yogesh Mudras, Managing Director, UBM India said, “The awareness of beauty products and treatments is at an all-time high in India owing to factors such as increasing premium on personal grooming, changes in consumption patterns and lifestyles, improved purchasing power and effective marketing of the brands. The Indian sub-continent is keen to discover finished world-class beauty products that are now in demand among a broader base of consumers.”

“Cosmoprof India, backed by the immense knowledge and expertise of a coveted international brand like Cosmoprof Worldwide, aims to analyze and forecast trends and developments in the Beauty and Cosmetics industry along with helping businesses prosper,” Mudras further added.

The two-day cutting-edge event with 107 companies – both local and international from 15 countries   represents a new opportunity both for brands of finished products, especially for Cosmetics and Toiletries, Beauty Salon, Hair, Nail and Accessories, and for the supply chain, with the leaders in raw materials and ingredients, contract manufacturing and private labels, applicators, primary and secondary packaging.

“The Cosmoprof network lands in India for the first time, to maximize the business opportunities offered by the country,” said Cinzia Barbieri, Board Member of BolognaFiere Cosmoprof and BolognaFiere Group.

The Cosmoprof India Preview is studded with a number of captivating presentations and features. For instance, the in-depth sessions and seminars of Cosmotalks, in the preview, leveraged the collaborations of internationally renowned partners. Beautystreams, specializing in consulting projects and development of market lines presented the ’Spring/Summer 2019 beauty trend forecast that spoke on colors, textures and looks inspirations for the beauty industry for the upcoming season. Euromonitor, a highly referenced market research organization, organized a session under the title ’New consumer values and novel concepts in beauty.

Furthermore, the expo also witnessed Beautystreams examine the show floor trends and innovations of the exhibitors’ products.

To increase business opportunities during the event, the preview included an International Buyer Program by Cosmoprof Worldwide Bologna that aided B2B meetings between companies, distributors, buyers, importers and suppliers from India, United Arab Emirates and South-East Asia.

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