Alcis Sports, a cutting-edge Indian performance wear brand, unveiled its AW 2018 collection in New Delhi. The brand, which is already making waves with its avant-garde apparel and fresh designs when it comes to the athleisure segment, showcased a massive range comprising of over 280 styles.
Indian cricket superstar and brand ambassador of Alcis Sports, Shikhar Dhawan was the star attraction at the event and even walked the ramp as a showstopper during the fashion show.
Talking about his experience with Alcis, Shikhar Dhawan said, “Alcis is a great brand and they are making some quality stuff. It feels great that an Indian brand is making such stylish athleisure apparel. I’m excited to be a part of Alcis and to be present here as Alcis Sports presents its AW2018 collection.”
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The price of the products ranges from Rs 499 to 3999.
The Alcis AW2018 Collection that was showcased comprises of 149 men’s styles and 135 women’s styles, across the categories of running, training, racquet sports, and yoga, and the collection will eventually consist of a total of 695 options.
Roshan Baid, Managing Director, Alcis Sports said, “The growth of Alcis Sports has surpassed all expectations. I am very happy with the way Alcis Sports has been received by the audiences and the love that consumers have shown for the brand. This underlines our belief that as far as the athleisure segment in India is concerned, consumers are looking for high-quality apparel at affordable prices, and our AW2018 Collection is a reflection of this core thought. At Alcis we make equipment, not clothes.”
The Alcis AW Collection explores a growing fascination with technology and its power to surpass the human condition. Products and fitness experiences stimulate all senses, while ‘awareable’ technologies and materials represent a new area of development, adjusting to the wearer’s needs, tastes and habits.
Talking about the new AW2018 collection, Ravish Nanda, Director, Alcis Sports said, “Activewear increasingly blurs the boundaries between sport, work, and travel. Performance wear and technology become the norm for the everyday adventurer. Our Autumn-Winter 2018 collection has been made keeping in view of the ‘core’ that has made its way out from the gym and other sporty activities. Alcis Sports’ Autumn-Winter2018 collection is fashionable, comfortable and a dressed-up exercise clothing”.
Due to the innovations in textiles and technology, improvements have been made in functionality, in such a way that the garments have become more breathable, light-weight and odour-proof.
Available in over 700 outlets across the country including all leading large format stores such as Lifestyle, Shopper Stop, Central, Globus, Sports Station and online retail websites and 9 exclusive brand stores at New Delhi, Mumbai, Kochi, Jaipur, Guwahati, Bengaluru, and Goa.
Alcis Sports is a performance wear brand launched by the promoters of Paragon Apparels Pvt. Ltd., the largest manufacturer, and exporter of sportswear in India.
Alcis Sports has been the licensed apparel merchandise partner in India for both FIFA U-17 World Cup India 2017 and the 2018 FIFA World Cup Russia. Alcis Sports was also the Official Kit Partner of the 2018 Kabaddi Dubai Masters held in Dubai.