Sports Licensing 

UFC partners with Bas Rutten to launch body action system

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UFC, the world’s premier mixed martial arts organization announced a new multi-year licensing agreement with UFC Hall of Famer Bas Rutten to launch the ‘Body Action System’. The agreement, negotiated by IMG, allows Rutten, a former UFC heavyweight champion and three-time King of Pancrase, to produce a UFC branded edition of his patented MMA training device to sell online and at select retailers globally.

Developed by Rutten to maximize and revolutionize martial arts training, the Body Action System has a patented design that incorporates a head pad for strikes, hooks, and uppercuts; a torso pad for punches, elbows, and knees; and a focus pad to offer greater mass for core training, side-to-side striking, and kicks.

“The UFC | BAS Body Action System combines a complete training device for MMA with the world’s premier mixed martial arts organization,” Rutten said.

“This system is the closest thing having a real sparring partner with you inside the Octagon, and it’s a fantastic all-in-one system that delivers a world-class workout!”

The Body Action System, total body training, is a great way to become a leaner, faster and more powerful athlete.

UFC is a premium global sports brand and the largest Pay-Per-View event provider in the world. Celebrating its 25th Anniversary in 2018, UFC boasts more than 284 million fans worldwide and has produced over 440 events in 22 countries since its inception in 1993.

Bas Rutten is a true MMA pioneer that was inducted into the UFC Hall of Fame in 2015. Rutten is a former undefeated UFC heavyweight champion and three-time King of Pancrase world champion that finished his competitive combat sports career on a 22-fight winning streak.

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