Character Licensing Merchandise Licensing 

Animation International to represent Charlie Chaplin merchandises officially!

Reading Time: < 1 minutes Post Views: 4,777 In what could be termed as good news for comic lovers, Animation International India has got the licensing and merchandising rights of comic legend Charlie Chaplin. “Chaplin is a dream come true for our team. We have all grown up seeing him, loving him and wanting a piece of him. Now that chance has come for us to not just create some innovative merchandise around Chaplin, but also to share it with his fans,” Nitin Kalra, Director, Animation International India, said in a statement. Charlie Chaplin is…

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Fashion Licensing 

HEAD expands licensing drive, secures deals for fragrance and sports drinks

Reading Time: < 1 minutes Post Views: 2,432 The HEAD sports brand is all set to expand its licensing programme by securing two more deals for fragrance and sports drinks. The transaction was brokered by License Works. Bohemia Healing Marienbad Waters (BHMW) has secured a multi-year deal to launch a new range of sports drinks under the brand name. The collection includes still and sparkling mineral water, isotonic drinks, and energy drinks. “We have been for a while looking in the area of sport drinks to find an appropriate partner which has the experience and…

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Character Licensing Merchandise Licensing 

Toonz Media to recreate iconic comic Chacha Chaudhary as animated series

Reading Time: < 1 minutes Post Views: 5,146 Chacha Chaudhary, the iconic comic book character, is set to entertain children around the country. The comic book featuring Chacha Chaudhary and his assistant Sabu is to be recreated as an animated series by the Toonz Media Group. “The bestseller comic of Pran’s features dates back to the 1960s and Toonz Media is ready to take it to the next level through an animated series,” said Toonz CEO P. Jayakumar. The series in English would have 26 episodes of 22 minutes duration and would be broadcast on…

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Accessories Licensing 

Smiley partners Anteprima for runway bag collection

Reading Time: < 1 minutes Post Views: 2,242 The Smiley Company has partnered with luxury brand Anteprima for the launch of a unique Smiley winky 3D wirebag line at Milan Fashion Week. The designer label and Smiley worked together to co-create the ball-shaped bag line, which Smiley said was conceived “with fashionistas in mind.” The bags are handcrafted with wire cores and produced using “pioneering techniques and design that have inspired Anteprima Creative Director Izumi Ogino’s passion for creativity and luxury. “We believe above anything, fashion should make you smile and feel good. We are…

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Fashion & Accessories Fashion Licensing Retail 

Footwear major Liberty shoes forays into lifestyle retail

Reading Time: < 1 minutes Post Views: 4,880 Footwear maker Liberty Shoes announced its foray into lifestyle retail and unveiled its new business venture, Liberty Lifestyle. Liberty Lifestyle has introduced its first range of perfumes, commencing its entry into the fast-growing fragrances segment, the company said in a statement. “The fragrance segment currently occupies 5 percent share of the total lifestyle market in India giving us a huge window for growth. We aim to establish the brand as the most preferred and recognized luxury perfume brands by 2020,” said Liberty Shoes CEO Adesh Kumar Gupta.…

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Character & Entertainment Character Licensing Merchandise Licensing 

Adlabs Imagica to set up theme park in Amaravati

Reading Time: 2 minutes Post Views: 4,611 Adlabs Imagica is all geared up to set up a theme park in new Andhra Pradesh capital Amaravati in the joint venture with local partner Riverbay Resort. According to a PTI report, Adlabs and Riverbay Resort have signed an agreement to set up the entertainment park in Amaravati. Adlabs joint chief executive Dhimant Bakshi told PTI that the company will have no equity investment in the project, which will be “developed in a public-private partnership model as Riverbay has entered into a PPP with the state authority…

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Apparel Licensing 

Forever 21 celebrates Kodak’s iconic brand with new apparel collection

Reading Time: 2 minutes Post Views: 2,158 Kodak and fashion retailer Forever 21 have teamed up on a new apparel collection for the Fall 2018 season featuring some of Kodak’s many logos and designs from the Kodak brand’s storied history. The collection offers women’s t-shirts, crop tops, jackets, and loungewear. The men’s line includes tees, polos, pullovers, and jerseys. Altogether twenty-six different items will be available in 600-plus stores globally and are available in men’s, women’s and junior sizes. The bright and vibrant apparel uses many of the original colors from Kodak branding and…

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Abhishek Joshi quits Sony Pictures Networks India

Reading Time: < 1 minutes Post Views: 2,601 Abhishek Joshi of Sony Pictures Networks India (SPNI) has stepped down from his position as the Marketing, Subscription, Content, and Licensing of Digital Business Head. Joshi is a media executive with over 17 years of marketing, analytics, business development, and content partnerships, strategy business planning and execution expertise spanning across television networks, internet video, content distribution, ad agencies, and brand licensing and marketing. He had also been associated with Reliance Big Pictures, SAB TV and ABP Group in various capacities, handling diverse responsibilities. Joshi has been a…

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Corporate Brand Fashion & Accessories 

CaratLane announces its foray into silver jewellery with ‘Shaya’

Reading Time: 1 minute Post Views: 2,590 CaratLane – a Tanishq partnership announces its foray into silver jewellery with ‘Shaya’. Shaya celebrates women who live life on their own terms, and are kicking ass in their own unique way. A go-getter at work, they call her “aggressive”. But she rarely thinks about what others have to say. She’s modern and Indian, yes she can be both. Not one to follow the herd, she makes individualistic choices – from her personal life to the jewellery that she wears. Shaya’s collection of bold, statement-making silver jewellery gives women…

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Merchandise Licensing 

Genius Brands signs license deal with Bendon for ‘Llama Llama’

Reading Time: 2 minutes Post Views: 2,586 Following the recent announcement of Netflix’s renewal of season two of the Llama Llama animated series, the momentum continues for the brand with Genius Brands finalizing a new licensing agreement with leading children’s consumer product company, Bendon Inc. Bendon will create a line of branded coloring and activity books featuring the Llama Llama characters, which will be available at retailers in time for spring 2019. Bendon’s new line of products will complement Penguin Young Readers assortment of bestselling Llama Llama hardcover and board books. Bendon joins Genius…

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