In a first of its kind, Bollywood actress Sunny Leone launched her first pop-up store in Mumbai.
Currently, the actress owns a line of cosmetics under the brand, StarStuck, which was previously being sold on online platforms.
With the launch of this pop-up store, Leone aims to give a tangible experience of the range to her customers. She is also planning to open more such stores in the future.
She said, “This is a very first pop up in India done by a celebrity. And I am so happy that it’s here in this store and I hope that we can do this many more times.”
“I believe that I have created something amazing for any woman and every woman. And I am extremely proud of it. So, the response when we first launched, we did a pre-sale, online pre-sale and we have to restart because of the pre-sale. So, that was really, really exciting. And the fact is that we have so many colours. By the end of this year, we’ll have so many colours coming out and I am excited for the girls and women out there or guys if you want to wear the lipsticks,” Sunny further stated.
Recently, Yoozoo Games collaborated with Sunny for a mobile game. The company plans to use Sunny’s social media presence and connect to popularize the game and create monetization using the in-app purchases.
On the professional front, Leone will be next seen in Web Series – Karenjit Kaur: The Untold Story of Sunny Leone (Season 2), where she will be uncovering her deep dark secrets.