Character Licensing Know-How 

FREAKY FRIDAY: Garfield is the first characters to enter Indian licensing market

Be it Disney’s Mickey Mouse or Garfield – character and entertainment licensing is one of the largest segments of the licensing business, which is mostly recognized by the general public. The segment includes properties primarily from feature films, television shows, video games and online entertainment. Garfield is the first characters to enter Indian licensing market with its licensing program in the late 1990s. The lasagna-loving cat and its partnerships with numerous licensees have enabled wide availability of its merchandises across the country. The Garfield merchandise is licensed by Animation International…

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Celebrity Licensing 

Sunny Leone launches her first pop-up store in Mumbai

In a first of its kind, Bollywood actress Sunny Leone launched her first pop-up store in Mumbai. Currently, the actress owns a line of cosmetics under the brand, StarStuck, which was previously being sold on online platforms. With the launch of this pop-up store, Leone aims to give a tangible experience of the range to her customers. She is also planning to open more such stores in the future. She said, “This is a very first pop up in India done by a celebrity. And I am so happy that…

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Celebrity Licensing Game Licensing 

Viaan Industries launches ‘VOW’ game, crosses 75k downloads

Viaan Industries, a popular licensing, entertainment, and gaming company promoted by leading entrepreneur, Raj Kundra, and Bollywood actress Shilpa Shetty Kundra had recently launched VOW game, a farming game in August. The company launched the game in association with Mangala Green Infra Ventures Private limited. Since the launch, the game has received a tremendous response and have crossed more than 75k downloads. Salient features of the game: It lets you into the world of Real-Time farming. Be a real farmer & grow REAL CROPS! Grow your farm and expand it…

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Apparel Licensing Character Licensing 

Pink Panther fashion collection launched at Essentiel Antwerp

A Pink Panther fashion collection for women has launched at the Belgian fashion label Essential Antwerp. The deal was brokered by CPLG on behalf of Metro Goldwyn Mayer Studios. Featuring the Pink Panther, the new fashion line includes sweatshirts, knit sweaters, t-shirts and handbags with embroidery, sequins, and slogans. The collection will be included in a look book shoot and featured on Essentiel’s social media channels. Tom De Poortere, creative director at Essential Antwerp, said, “We always look to include graphic prints or characters into our collections and the Pink…

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Accessories Licensing Apparel Licensing 

Rubie’s Masquerade, Epic Games partner to launch ‘Fortnite’ fashion collection

Rubie’s Masquerade announced a new partnership with Epic Games to create a range of Fortnite apparel collection for the European market. The transaction was brokered by IMG. “Fans will soon be able to replicate their favorite Fortnite characters as they prepare for epic battles in our officially licensed costumes and accessories. We will be launching with some of the most sought-after character costumes and accessories for tweens and adults alike and will continue to strengthen our range alongside the ever-evolving skins from Epic. We are so excited to be part…

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