Entertainment One (eOne) expanded the presence of its popular preschool superhero property, PJ Masks across Asia. The show will be heading to free-to-air channel EBS in Korea.
Starting August 29, 52 episodes from Series 2 of PJ Masks will begin airing on EBS and will significantly boost exposure for the show in the region following the broadcast debut on Disney’s cable network in 2017. Disney Junior is also set to air with Series 2 later this year.
“There’s been incredible growth for PJ Masks across Asia,” said eOne’s Monica Candiani, EVP Content Sales, Family & Brands.
“We’re delighted that the partnership with EBS will bring our much-loved trio of heroes to more families throughout Korea as we continue to find new audiences for the show around the world,” Monica further added.
eOne will be building on the increased awareness with the expansion of the licensing programme which was launched in 2017 by master toy partner GAIA and has seen a wide distribution of the core toy range across Toys R Us, supermarkets, hypermarkets and traditional channels.
A new toy range capitalizing on the new content will follow the broadcast launch on EBS. Publishing partner Daewon will introduce a line of new storybooks from October 2018.
Additional licensees across apparel, homewares and stationery categories will be appointed shortly and are set to launch during spring/ summer 2019.
Entertainment One is a global independent studio that specializes in the development, acquisition, production, financing, distribution, and sales of entertainment content.