Koko Rose Media announced a deal that will see its arts and lifestyle property ‘Deer Little Forest’ developing five indoor activity theme parks across Thailand, Japan, Malay, Asia and Singapore. Currently, under construction, the first park is scheduled to open in Bangkok in June 2019.
The agreement was brokered by Tokyo-based Honmoku File, headed by Nobutaka Nagai, the former agent for Disney’s park attractions in Japan, DisneySea and Disneyland Japan.
The deal is Deer Little Forest’s first in Asia and is a testament to the strength of the brand’s magnetic and universally appealing designs.
Nobutaka Nagai, President of Honmoku File said, “It is a real breakthrough for Deer Little Forest to be chosen to brand a theme park since typically these projects go to much more established and commercial properties who financially sponsor the parks. In this case, Deer Little Forest has been selected because of its potential to bring a fresh sense of fun and fantasy to the work experience theme park, thanks to the elegant and intelligent qualities of the brand.”
Aimed at children and their families, the indoor activity parks feature a range of educational, entertainment and sports activities. The facilities will also include a selection of cafes and shops, as well as hang-out areas for parents and carers to enjoy while children immerse themselves in play and learning experiences – including opportunities to act out and experience different grown-up professions.
Lisa Hryniewicz, Managing Director of Koko Rose Media said, “Not only will the park provide a solid platform from which to launch the property – but the fun, the family-oriented educational environment provides the exact right value for the brand. And with Honmoku’s combined experience in theme-park licensing and high-end properties, we know that Deer Little Forest is set to shine!”
‘Deer Little Forest’ will be the official mascot of the parks providing the visual branding throughout the park as well as its own line of merchandise in all the stores.
Artist and creator Jo Rose has already started creating a full range of animal bakers, pilots, doctors, shopkeepers, construction workers and chefs, that will host the various sections of the park. The characters will also appear in a range of books relating to the activities in the theme park.
The first park which will be called a localized version of ‘Deer Little Forest’ is scheduled to open in Bangkok in June 2019, followed by four parks which are planned in Japan, Northern Thailand, Malaysia and Singapore between 2020 and 2022, with plans to expand into China thereafter.