Game Licensing 

Zynga, Disney join forces to create new ‘Star Wars’ mobile game

Social game developer Zynga signed a multi-year licensing deal with Disney. As per the association, Zynga will develop and publish a new free-to-play Star Wars mobile game.

“Star Wars is one of the most iconic franchises in the world and has engaged generations of fans for decades,” said Frank Gibeau, chief executive officer, Zynga.

According to a report in the License Global, Zynga will also assume operation of “Star Wars: Commander,” a game developed by Disney that launched in 2014.

The opportunity with Zynga is the latest step in our mobile games licensing strategy, which pairs Disney characters and stories with proven partners to create unique games for our fans,” said Kyle Laughlin, senior vice president of games and interactive experiences, Disney.

“Zynga’s expertise in developing successful games and running live services makes them an ideal partner, and we look forward to further extending the Star Wars universe through these new experiences,” Kyle further stated.

Zynga’s Natural Motion studios will oversee development of future Zynga Star Wars mobile games.

NaturalMotion is a British mobile game developer is best known for “Backbreaker Football,” “CSR Racing,” and “Dawn of Titans.” Zynga purchased the company in 2014 for USD 527 million, the same year it stripped itself of 15 percent of its workforce. Zynga is best known for games like “Zynga Poker,” “Words With Friends 2,” and “CSR Racing 2.”

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