The Italian Brand, FILA launched its first-ever Indian motorsport collection in collaboration with youth icon Rannvijay Singh in its stores across the country.
In addition of this nationwide launch, the motorsport collection launched on FILA’s Bhopal store at DB City Mall and Aashima Mall.
Fueling their passion for all things motorsport, Rannvijay, and Rohan Batra (MD Cravatex Brands Limited) have taken inspiration from their own experience and from riders and drivers from across India to bring this collection to life.
Cravatex Brands is the official distributor of Fila products in the country.
The objective is to build and strengthen the thriving motorsport culture by creating products designed based on Indian consumer specifications, Rannvijay said.
Triggered by the gap for functional and stylish motorsport footwear, the special edition range is designed to give enthusiasts the best experience bringing together quality, comfort, functionality, and style inspired from FILA’s Motorsport heritage.
When asked about this venture, Rannvijay said, “As a sportsman, I always dreamt of having my very own sneaker collection, and wore sneakers designed by other world-class athletes. Having my line of sneakers and to be associated with an iconic brand like FILA, which has been my personal favorite since I was a teenager, is a dream come true. It’s great to finally realize that I am designing my own line of motorsport sneakers, with my name on them, and people are going to be wearing them!”
The collection starts at Rs. 3499 – Rs. 3899 and will be available in offline and online stores.
MD Cravatex Brands Limited, Rohan Batra said, “We wanted to introduce a product that was true to the spirit of Motorsport Category, but with this collection, we consciously targeted the Indian consumer by taking their requirements into consideration and retailing the range at very reachable price points.”
From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breath-taking as those wearing it.