Character Licensing 

Genius Brands appoints PhatMojo as master toy partner for ‘Llama Llama’

Genius Brands continues its licensing drive for the endearing preschool brand, Llama Llama, based on the bestselling and multiple award-winning children’s book franchise.

The company has named PhatMojo, one of the fastest-growing toy and collectible companies in the industry, as the master North American toy partner.  The deal follows the recent announcement that Netflix has greenlit season two of the animated Llama Llama series, starring Jennifer Garner.

“PhatMojo’s creativity in developing toys and collectibles that are both true to the brand and the vision of the originators of that brand has been a major factor in the company’s meteoric rise in just a few short years in the licensing industry,” explains Lloyd Mintz, SVP, Global Consumer Products at Genius Brands.

The series tells heart-warming tales of life in a safe, friendly town seen through the eyes of Llama as he interacts with the amazing world around him.

“The company also values relationships and respects the community that embraces the property, which is extremely important for a beloved and trusted property such as Llama Llama.  We are eager to work with PhatMojo’s creative team on bringing yet another dimension of this extremely popular, modern-day classic property to consumers throughout North America,” Lloyd further added.

“Our partnerships are the foundation from which all of PhatMojo’s product lines are built,” added Bill Graham, chief business development officer, PhatMojo.

Genius Brands’ growing roster of licensing partners creating products for the upcoming retail launch of Llama Llama includes Kids Preferred (plush), Cuddle Barn (animatronic plush toys), Prime Party (online party supplies) and Myself Designs/Myself Belts (belts).

The products will be available at retailers in spring 2019.

Based on Anna Dewdney’s bestselling and award-winning Llama Llama book series, season one of Llama Llama starred Jennifer Garner as Mama Llama and debuted worldwide in 20 different languages on Netflix in January 2018.

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