Character Licensing 

Waoh! LEGO characters narrate Turkish Airlines’ new safety video

Reading Time: 2 minutes Post Views: 2,647 Turkey’s national flag carrier Turkish Airlines has collaborated with Warner Bros and the LEGO Movie franchise to release a new flight safety video in which safety rules are narrated by LEGO movie characters. “In partnership with Warner Bros. and featuring the popular characters from The LEGO Movie franchise, the safety video will be shown on all flights starting today and will also debut online,” the company said in a written statement. The safety video is the first LEGO safety video ever made and demonstrates step-by-step safety procedures…

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Apparel Licensing Art & Design 

Van Gogh X Vans collection launched: Check out the gorgeous collaboration here

Reading Time: < 1 minute Post Views: 2,428 The shoes and apparel company Vans has collaborated with the Van Gogh Museum for a new fashion collection. The new collection brings four of his classic paintings—Skull, Almond Blossom, Sunflowers, and Van Gogh’s self-portrait, as well as his drawing Old Vineyard with Peasant Woman to life on the classic Vans shoes. Besides footwear, the line includes snag tees, hoodies, jackets, long-sleeved shirts, and hats. Check out the collection here: Each shoe will come with its own tag that will give you historical facts behind each piece of…

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Collaborations Sports 

Adda52 ropes in West Indies Cricketer Chris Gayle as brand ambassador

Reading Time: < 1 minute Post Views: 2,632 Chris Gayle, the Jamaican Cricket Hero has partnered with Adda52 to become their brand ambassador. Gayle symbolizes both fun and success, making him the right choice to showcase Adda52’s vision. Adda52 is poker pioneers in India. The synergies between Gayle and Adda52 and the former’s interest in the game of Poker makes it the right combination. “The association will also help the people relate more with poker and re-emphasize the fact that Poker is a skill based game which offers fun and thrill at the same time.…

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Celebrity Collaborations 

Ranveer Singh becomes new brand ambassador of Nivea Men

Reading Time: < 1 minute Post Views: 10,047 Nivea has roped in Bollywood actor Ranveer Singh as the new brand ambassador for Nivea Men. The ‘Padmaavat’ actor, with his stardom and popularity, will help the brand directly communicate to young India and create further aspiration for Nivea Men in India. Commenting on the association, Ranveer Singh was quoted as saying, “NIVEA is a pioneer in male skincare epitomizing CARE and a brand that I have been using since my teens. My allegiance towards NIVEA MEN is much stronger as I believe that our growth stories…

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Character Licensing Game Licensing 

Reliance Entertainment’s Zapak launches ‘Little Singham’ mobile game

Reading Time: 2 minutes Post Views: 13,576 Anil Ambani led-Reliance Entertainment venture Zapak has launched ‘Little Singham’ mobile game, which is inspired by the Little Singham TV Series on Discovery Kids produced by Rohit Shetty Pictures and Reliance Animation. The game has already garnered over 3 million downloads and has clocked close to 50 million minutes and 67 million runs. The game which is free to play on the Google Play Store is a ‘runner’ game based on the protagonist’s quest to stop the ‘Shaitan Shambala’ from escaping. Amit Khanduja, of Zapak Games, said,…

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Collaborations Merchandise Licensing TV Series Licensing 

Wait, what! Masaba Gupta bags ‘Game of Thrones’ official merchandise deal

Reading Time: < 1 minute Post Views: 3,664 In what could be termed as good news for all the Targaryen and Stark fans, ace designer Masaba Gupta has acquired the official license to create apparel, home products, and jewellery inspired by the cast of the epic show ‘Game of Thrones’ for India, the UK, and Indonesia. According to a Mid-Day report, the collection will release during the final season of the show, which is slated to take place around the first half of 2019. Trust Masaba Gupta to emerge out of her self-imposed Instagram hiatus…

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