Pocket.watch, the kids’ media brand announced the launch of ‘Ryan’s World’, an extensive toy and apparel collection from the YouTube, Ryan ToysReview.
As part of the exclusive roll-out, Walmart will feature Ryan’s World products nationwide and will host Pocket.watch’s 75-location experiential tour celebrating the line in Walmart parking lots across the country.
The collection will include blind bag collectible toys, slime, vehicles, stuffed animals, squishies, putty among others.
Earlier this year, Pocket.watch announced a number of licensing deals with top toy and apparel manufacturers that were the first step in growing their portfolio of massive creator brands into full-scale lifestyle brands on par with the biggest media properties in the children’s entertainment universe.
“At Pocket.watch, we celebrate the new digital stars and formats that kids love today and in launching Ryan’s World at Walmart, we’ve expanded Ryan ToysReview from a YouTube channel into a true global kid’s franchise,” said Chris M. Williams, CEO, and Founder.
Targeted to children ages 3 and up, the line at launch includes fifteen collectible toys and four different t-shirt designs featuring some of Ryan’s favorite things; including his pal Gus, The Gummy Gator, and pizza.
“This is the first time that a YouTube star in the children and family space has created their own dedicated line of toys and apparel, and we are excited to be partnering with Pocket.watch to have it available at Walmart stores nationwide,” said Anne Marie Kehoe, Walmart’s Vice President and Divisional Merchandise Manager, Toys.
In conjunction with the company’s in-store launch of Ryan’s World at Walmart, Pocket.watch will also kick off a 75-location experiential tour celebrating Ryan’s World. Held in Walmart parking lots across the country, the festival like environment will enable fans to engage with everything Ryan’s World.
Fans will be able to interact with product demo tables, take photos with giant life-size character versions of Ryan’s best friends from his channels, and create their own videos just like Ryan at the Ryan’s World Creator Station. Ryan will also make surprise appearances at select locations adding to the overall excitement.