Apparel Licensing Sports Licensing 

Kohler appointed as principal partner for Manchester United

Manchester United and Kohler have agreed to a multi-year global partnership. As per the partnership, the Kohler brand logo will feature on the sleeve of the most iconic and best-selling club shirt, for both the men’s and women’s teams.

The partnership also includes joint participation on game day activities, innovative improvements to club facilities, global sustainability and social responsibility projects and other partner collaborations with Manchester United fans and Kohler customers and associates.

Manchester United and Kohler will celebrate the partnership with United fans around the world on July 19 when the new 2018/19 home shirt, to be unveiled next week, is worn for the first time by the men’s team in the opening fixture of its Tour 2018 against Club America in Phoenix, Arizona.

“Our partnership with Manchester United provides new opportunities to showcase the quality of Kohler products and services with passionate fans of the most far-reaching and revered sports team on the planet,” said David Kohler, President, and CEO of Kohler Co.

Kohler Co. is a leader in the design and innovation of kitchen and bath products and one of the largest manufacturers of power systems in the world. Founded in 1873, the two organizations have been in existence for over 140 years, sharing a long history steeped in tradition, excellence, and innovation, as well as a common vision to make a positive impact on the world.

“It is a pleasure to welcome Kohler to the Manchester United family as a principal partner and our first shirt sleeve sponsor for both the men’s and women’s teams. Our shirt is much more than what we wear, it embodies the passion of our fans and their allegiance to the club,” said Manchester United’s Group Managing Director, Richard Arnold.

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectators sports on earth. Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media and mobile, broadcasting and match day.

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