Celebrity Entertainment Licensing Know-How Merchandise Licensing Movie Licensing Strategic Licensing TV Series Licensing 

FREAKY FRIDAY: These Bollywood movie merchandise created a spur in the industry!

Reading Time: 5 minutes Post Views: 3,553 FREAKY FRIDAY: These Bollywood movie merchandise created a spur in the industry!  Film merchandising has been picking up the pace in India with changing cinema viewing habits, and there is a growth in terms of strategic alliances between filmmakers and merchandising partners. Bollywood has a larger appeal to the Indian masses as films are believed to be in the blood of most Indians. They identify with the film stars and try to imitate them in their day-to-day activities. The concept of movie merchandising existed in Bollywood as…

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Character Licensing Merchandise Licensing 

Experience Peanuts-themed dining in Latin America! Café Snoopy opens in Brazil

Reading Time: 2 minutes Post Views: 3,468 Café Snoopy, the first Peanuts dining experience in Latin America, opened in Brazil last month inside the Morumbi Shopping Mall in São Paulo. The café will offer Brazilians the opportunity to enjoy their coffee and treats while immersed in the iconic world of Charles M. Schulz’s beloved characters, Snoopy, Charlie Brown, Woodstock, and the rest of the Peanuts gang. The café features Peanuts-themed decor, with the characters infusing the wallpaper, tables, and dishware. The menu includes a variety of sweets, salads, ice cream, and of course, a…

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Sports Licensing 

Legalise gambling, betting on sports in India: Law Commission

Reading Time: 2 minutes Post Views: 2,322 The Law Commission on Thursday recommended that gambling and betting on sports, including cricket, be allowed as regulated activities taxable under the direct and indirect tax regimes and used as a source for attracting foreign direct investment (FDI). The panel, which submitted its report to law minister Ravi Shankar Prasad, said that as it was not possible to completely prevent these activities, “effective regulation” seemed to be the only viable option According to a PTI report, the commission also seeks stringent measures and make the entire operation…

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Character & Entertainment TV & Films 

Hanuman vs Mahiravana hit theatres: Catch review, reactions and more! (Spoilers Inside)

Reading Time: 3 minutes Post Views: 5,469 The much-awaited mythological animation movie — Hanuman vs Mahiravana – an untold story from Ramayana hit the theatres on July 6. The film showcases the story of Lord Hanuman and his attempts to free Ram and Lakshman from the clutches of Mahiravana, the ruler of the underworld. The trailer promises an animated adventure with plenty of action and of course, everyone’s favourite characters from Ramayana. The film is produced by Green Gold Animation’s Samir Jain, Rajiv Chilaka, and Srinivas Chilkalpudi, and created by Gamaya Inc. As the…

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Food Licensing 

Sweet mashup: Dunkin’ Donuts is taking ‘donut fries’ nationwide!

Reading Time: < 1 minute Post Views: 2,778 After a successful test run in the Greater Boston area earlier this year, Dunkin’ Donuts has announced they are bringing donut fries to locations nationwide. Starting July 2, donut fries will be available everywhere for the special price of USD 2 per order. Dunkin’ Donuts describes their sugar-covered riff on the traditionally potato-based starch as “a fun, easy-to-eat way to enjoy the delight of donuts while on the go any time of day.” @dunkindonuts needs to brings these to every #coffee shop. #donutfries are amazing! Taste just…

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