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Month: July 2018

Character & Entertainment Corporate Brand Know-How Merchandise Licensing 

#TuesdayTrivia: Do you know which BRAND first bought consumer products to India?

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This weeks #TuesdayTrivia: Do you know which BRAND first bought consumer products to India? Disney India first brought its consumer products to India in 2005, is one of the major licensors in India. Working with local partners and organized retail giants such as Landmark, Amazon.in and Bestseller, Disney India has broadened its reach to over 2,00,000 outlets. Disney is a family-based entertainment brand and is enjoyed and trusted by fans across different age groups. The Walt Disney Company remains as the top brand licensor for nearly a decade, followed by…

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Merchandise Licensing 

Digital collectibles for anime fans to come up on Quidd app

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Funimation, Cryptozoic Entertainment, and Quidd announced a wide-ranging partnership to create digital collectibles for an array of properties including Attack on Titan, Tokyo Ghoul, My Hero Academia, Full Metal Panic and Hellsing. Anime enthusiasts would be able to collect digital stickers, trading cards and figures from their favorite properties.  “Based on Cryptozoic’s success developing multiple attacks on Titan themed games as well as their track record creating digital content with Quidd for numerous mainstream entertainment properties, I am looking forward to seeing what they create with our catalogue — both…

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Apparel Licensing Art & Design Character Licensing 

Disney Villains X The Blonds collection announced: Check it out here

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The New York Fashion Week might witness some of the Disney’s devil characters! Luxury fashion brand ‘The Blonds’ will present their spring 2019 runway collection at Spring Studios, inspired by several of Disney’s devilish characters. Known for creating glamorously over the top pieces with a rebellious twist, The Blonds, co-founded by designer Phillipe Blond and creative director David Blond, will feature looks inspired by Cruella de Vil, Maleficent, Evil Queen, the Queen of Hearts, Dr. Facillier, Ursula and her dark eel minions Flotsam and Jetsam. David and Phillipe Blond, Designers…

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Apparel Licensing Character Licensing Merchandise Licensing 

Pocket.watch debuts Ryan’s World, unveils massive line of toys and apparel

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Pocket.watch, the kids’ media brand announced the launch of ‘Ryan’s World’, an extensive toy and apparel collection from the YouTube, Ryan ToysReview. As part of the exclusive roll-out, Walmart will feature Ryan’s World products nationwide and will host Pocket.watch’s 75-location experiential tour celebrating the line in Walmart parking lots across the country. The collection will include blind bag collectible toys, slime, vehicles, stuffed animals, squishies, putty among others. Earlier this year, Pocket.watch announced a number of licensing deals with top toy and apparel manufacturers that were the first step in…

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Character Licensing Merchandise Licensing 

‘Thomas & Friends’ comes to life in North America! Here’s how

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Everyone’s favorite Blue Engine and the Island of Sodor come to life! Mattel has launched the second largest permanent ‘Thomas & Friends’ attraction in North America with the opening of Thomas Town. Located within Kennywood Park, one of the world’s most renowned family amusement parks, Thomas Town features five rides including a train ride with Thomas, a live stage show, themed play and entertainment areas, retail store and more. It will be the second-largest permanent Thomas & Friends attraction in North America. Set on a bluff overlooking the Monongahela River…

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Apparel Licensing 

Heineken partners with Kappa USA for limited-edition capsule collection

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Heineken, the world’s leading international brewer partnered with Italian Sportswear brand Kappa for a limited-edition, six-piece capsule collection. The association marks ninth year of the brewer’s highly-anticipated #Heineken100 program, that partners two global iconic brands with a rich heritage of supporting soccer style and culture As the longest running and most premium product collaboration in the beverage space, #Heineken100 continues to partner Heineken with the most innovative names in retail to develop limited-edition, co-branded products that are seeded to the 100 most influential beer drinkers of the world. “The #Heineken100…

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Brand Licensing Corporate Brand 

#MotivationalMonday: How WWE is wooing Indian customers with merchandises since 1996?

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With India’s appetite and love for sports, sports licensing space has changed dynamically over the years. Sports licensing has arrived as one of the fastest growing sectors while setting bench-mark as it leverages a global fan base either via a sports star, team or the sport itself. While we are discussing sports, do you know which brand or sport brought licensing first into India? Umm, it’s not football or cricket! Confused? Well! India first experienced sports licensing in 1996 with WWE coming to India. The L&M portfolio spans various categories…

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Brand Licensing 

Italian design house Pininfarina appoints IMG as worldwide licensing representative

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Italian design house Pininfarina announced the appointment of IMG as its global licensing representative in a multi-year agreement. Turin-based Pininfarina was founded by Battista “Pinin” Farina in 1930 and quickly established a worldwide reputation as the designer of many of the world’s most iconic automobiles, including Alfa Romeos, Ferraris, Maseratis, Lancias, and Cadillacs. The partnership with IMG will see the Pininfarina brand licensed across a selection of consumer categories bringing Pininfarina’s award-winning designs to a wider selection of products and consumers with a strong focus on the lifestyle sector. Paolo…

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Food Licensing TV Series Licensing 

HBO, Diageo unveil ‘Game of Thrones’ single malt scotch whisky collection

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To all Lannister, Targaryen and Stark fans out there! HBO has partnered with Diageo to release eight special single malt whiskeys each representing a House from the fictional land of Westeros. The Game of Thrones whisky collection will include eight editions from various distilleries owned by Diageo. Seven of these will represent the ‘Great Houses of the Seven Kingdoms’ whereas the last one will be dedicated to the Night’s Watch. The collection comprises of: Talisker Select Reserve representing ‘House Greyjoy’ Royal Lochnagar 12 Years representing ‘House Baratheon’ Lagavulin 9-Year-Old representing…

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Fashion Licensing 

DC Comics, One61 create superhero-themed timepieces collection

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DC Comics has partnered smartwatch company One61 for a line of superhero-themed timepieces. According to a report in the License Global, the Superhero Smartwatch Collection will feature Batman, The Flash, and Wonder Woman across a line of Bluetooth-capable, wearable technology. Some of the key features include iOS/Android compatibility and splash resistance. Each smartwatch offers fans a “gamified” experience. Android users can read and reply to text messages. iOS users are limited to only reading SMS texts in the notifications section of the smartwatch operating system. Customers can pre-order the Batman,…

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