Corporate Brand TV & Films 

Instagram launches IGTV for long videos: All you need to know

Reading Time: 3 minutes Post Views: 2,502 To compete head-on with YouTube, Facebook-owned social network Instagram launched a mobile app today dedicated to user-generated videos up to an hour long, intensifying the competition for consumers’ time among ad-supported streaming services. Called IGTV, the new video feature will allow users to play long videos in vertical format inside the existing Instagram as well as in the standalone app. The app is expected to roll-out both in iOS and Android in the next few weeks. The service plans to feature videos from rising internet celebrities, artists,…

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Accessories Licensing Sports 

NBA, New Era launched new headgear collection: Check it out here

Reading Time: < 1 minute Post Views: 2,063 The National Basketball Association and New Era have released the latest edition of ‘New Era NBA Authentics: Draft Series’ collection. The deal is a part of a multi-year collaboration that names New Era the NBA’s official headwear partner. To celebrate both the hat line and the 2018 NBA Draft, the two companies have released a short-form documentary starring NBA player D’Angelo Russell. Check out the collection here: Each cap in the collection includes original design elements such as custom patches and pins that pay tribute to the…

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Apparel Licensing 

Lacoste to celebrate Olympic heritage with new apparel collection

Reading Time: 2 minutes Post Views: 2,136 The International Olympic Committee partnered with Lacoste for a long-term licensing deal. As per the collaboration, the pair will launch the first exclusive Olympic Heritage lifestyle apparel collection. The exclusive line will be developed by Lacoste and in line with the IOC global licensing strategy. The new men’s clothing and accessories collection will feature limited-edition pieces reflecting the graphic legacy of Olympic Games. Timo Lumme, managing director of IOC Television and marketing services, said, “We are delighted to announce the launch of this new collection, which marks…

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Corporate Brand 

To outflank Comcast’s offer, Disney increases its Fox bid to $71.3 billion

Reading Time: 2 minutes Post Views: 2,131 The Walt Disney Company has officially increased its offer for the purchase of 21st Century Fox, upping its offer to USD 71.3 billion in stock and cash. The new bidding is a drastic increase from the company’s original USD 52.4 billion deal that valued Fox at USD 28 per share. The offer comes days after Comcast submitted a USD 65 billion all-cash rival bid for Fox’s film and television arm. Disney has also moved from its original tactic of an all-stock deal for Fox, owner of assets…

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Celebrity Licensing Retail 

Hrithik Roshan’s HRX to launch offline stores this year

Reading Time: 2 minutes Post Views: 2,890 Bollywood actor Hrithik Roshan’s fashion and lifestyle brand HRX is all set to launch its offline store this year, according to an Indian Retailer report. The fitness brand will initially set up five stores, starting from Bengaluru followed by Pune, Delhi and Mumbai. For setting up the physical stores, HRX is targeting malls to set up the stores. Besides, HRX is also planning to roll-out several new product categories soon. “The HRX fashion and accessories partnership is exclusive with Myntra in the e-commerce space and will continue…

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