China-based producer Benlai Pictures Studios has inked a worldwide master toy agreement with leading Chinese toy manufacturer, Alpha, for the upcoming animated preschool series ‘Super Builders’.
Alpha will also be co-investing and producing the show, aiming to build another super IP after the success of its previous hit animated series Super Wings. The first toys will arrive at retail in Fall 2019 to coincide with the TV launch.
The CGI series has been developed in partnership with French creative studio Something Big by Dan Berlinka and Sean Carson with scripts being supervised by Jymn Magon.
Super Builders will debut in with global presales kicking off at MIPCOM 2018 through appointed global sales agency, Planet Nemo.
Led by the intrepid DIGGA, the Super Builders are a ‘trucking tour de force’ each with their own skills and personalities. The young construction truck team also includes Artie, the loyal lieutenant cement mixer, Tippi the dumper truck as well as Beady the rookie bulldozer, bickering brothers Max and Trax crane and Screwy, the inventive mini-robot.
Super Builders can change their tools as they need to perform different building tasks and during their construction adventures they not only build new towns and friendships but also learn lessons about friendship, problem-solving and teamwork.
Founded in 2015 and aiming to provide high quality animation content for China and international family audience, BENLAI Pictures’ business cover animation creative, production and distribution.