Corporate Brand Food & Drink Know-How People 

FREAKY FRIDAY- Fifty shades of Ramdev: How this billionaire monk conquered the world with Patanjali

Reading Time: 5 minutes Post Views: 3,050 From a spiritual guru to an ace businessman, Baba Ramdev has surely come a long way. Patanjali, the FMCG venture of Baba Ramdev, is today one of the biggest players in the sector in India. The yoga-guru, which has a massive follower base, said that he has set a target of Rs 20,000 crore to Rs 25,000 crore turnover in 3-5 years. Ramdev wants to beat HUL which is at the top with sale of over Rs 30,000 crore. Baba Ramdev along with Acharya Balakrishnan started their…

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Apparel Licensing 

Warner Bros signs GWCC for ‘Harry Potter’ apparel, merchandises

Reading Time: < 1 minute Post Views: 3,915 Warner Bros. Consumer Products has partnered GWCC to deliver a collection of ‘The Wizarding World of Harry Potter’ apparel, luggage and wearable accessories, according to a report in the Licensing Biz. The products will be inspired by the Harry Potter and Fantastic Beasts movies. (Image Courtesy: Licensing Biz) The assortment will include clothing for kids and adults as well as waxed canvas backpacks and headwear such as baseball caps and beanies. The lifestyle will feature imagery from the four Hogwarts Houses: Gryffindor, Hufflepuff, Ravenclaw and Slytherin. “The…

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Apparel Licensing 

Cartoon Network partners with Daisy Street for Powerpuff Girls apparel collection

Reading Time: < 1 minute Post Views: 3,340 Cartoon Network has associated with Daisy Street, an online fashion retailer, for new Powerpuff Girls-inspired apparel collection. “The Powerpuff Girls’ and Daisy Street is an exciting collaboration that celebrates girl power and self-expression,” says Leila Loumi, licensing director, Cartoon Network Enterprises EMEA. As a part of the Daisy Street spring/summer 2018 collection, the products include retro-inspired apparel including graphic t-shirts, crop tops and athleisure wear that celebrate the female superhero trio. To mark the 20th anniversary of the supergirls, the range gives a nod to the ‘90s…

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Apparel Licensing 

Her Universe released new ‘Incredibles’ workout gear. Check them out here

Reading Time: < 1 minute Post Views: 2,737 Her Universe released new collection of workout gear based on Disney Pixar’s upcoming movie ‘The Incredibles 2’. The collection features styles for both men and women with the iconic ‘Incredibles’ logo. There are also accessories, including a duffle and a fanny pack. The prices of the products start from $20. The collection is online and in select Hot Topic stores.  There are also select styles available in plus sizes. The sequel again deals with the Parr family attempting balance having a normal life with their superhero powers.…

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Character & Entertainment Character Licensing 

No politics for Monday-hating Garfield! Cartoonist Jim Davis reveals why

Reading Time: 2 minutes Post Views: 3,268 The brainchild behind the creation of the “big orange cat” doesn’t want the lasagna-loving creature to be dated by dealing with politics. Jim Davis, an Emmy Award winner, stated “Garfield”, which holds the Guinness World Record for being the world’s most widely syndicated comic strip, is not going to enter political space ever. Jim did not want Garfield to be an American, rather wanted him to be an Indian or a Chinese or British. “I felt that they dealt with politics in rest of the newspapers… it…

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Character & Entertainment 

Nick Jr, Nickelodeon Consumer Products to launch ‘Nick Jr Adventure Centre’

Reading Time: < 1 minute Post Views: 2,762 Nick Jr and Nickelodeon Viacom Consumer Products are planning to launch the Nick Jr. Adventure Centre this summer. The new initiative will offer families and pre-school children the chance to play and learn with the Nick Jr’s ‘big five’ properties at selected retailers across the UK this June. “Play is central to the Nick Jr brand and what better way than for families to share a memorable experience with their favourite shows through some fun activities,” said Mark Kingston, SVP Nickelodeon and Viacom Consumer Products. The Adventure…

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