Merchandise Licensing 

Malad Inorbit’s Timezone revamped, adds new exciting arcade games

Reading Time: 3 minutes Post Views: 4,948 The leading family entertainment centre known for its high octane interactive arcade games for families and kids has revamped and relaunched itself as #NextGenTimezone at Inorbit Mall, Malad. The new destination lets you re-live your childhood and make new memories with the mantra ‘Play more Win more’ justifies the unparalleled fun and excitement that one can experience with its never-seen-before rides, irresistible offers, and abundant prize-winning opportunities. Next Gen Timezone has elements which focus on young adults along with kids and family. It’s reflected in the store…

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Music Licensing 

Yet again! Singer Ed Sheeran sued for plagiarizing ‘Thinking Out Loud’ track

Reading Time: < 1 minutes Post Views: 2,950 British singer-songwriter Ed Sheeran is being sued yet again over similarities between his hit track “Thinking Out Loud” and the Marvin Gaye classic “Let’s Get It On.” Owners of the song’s copyright claim that it lifts from Gaye’s 1972 hit and they are seeking $100 million in damages, according to a report in Variety. The suit has been filed by investment banker David Pullman and a company called Structured Asset Sales, which has acquired one-third of the song shares. “We tried to work it out amicably, but…

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Collaborations Music Licensing 

Prince Estate signs agreement with Sony Music for 35 catalog albums

Reading Time: 2 minutes Post Views: 2,283 Sony Music Entertainment and the Estate of Prince Rogers Nelson have signed an exclusive distribution agreement covering 35 essential previously released album titles from the Prince catalog. Those albums, which include “1999,” “Diamonds and Pearls,” “Sign O’ the Times” and nine others, will move over to Sony in 2021. Sony Music Entertainment & the Estate of @prince Rogers Nelson have inked an exclusive distribution agreement covering 35 essential previously released album titles from the Prince catalog. Read more: — Legacy Recordings (@SonyLegacyRecs) June 27, 2018…

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Brand Licensing Know-How 

FREAKY FRIDAY: #LCExcl – Understanding Licensing Lingo

Reading Time: < 1 minutes Post Views: 2,382 FREAKY FRIDAY: #LCExcl – Understanding Licensing Lingo Licensing is the most common method to acquire the right to exploit IP. In a good licensing agreement, both parties benefit. The licensor gains the benefit of a brand extension and revenue (via royalties) without any investment in product development, production, or marketing. Confused? Check this video to understand the different jargons associated with licensing: Brand licensing is the leasing of a brand name to a company other than the owner of that particular brand. While licensing agreements by their…

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Accessories Licensing 

Six Hundred Four creates limited-edition ‘Def Leppard’ footwear collection

Reading Time: < 1 minutes Post Views: 2,791 Six Hundred Four, a luxury sneaker brand announced a limited-edition collaboration with iconic rock band ‘Def Leppard’. The collection will consist of four styles, the premium collection draws inspiration from the album art of Leppard’s three most iconic albums — “On Through The Night”, “Pyromania” and “Hysteria” along with a style dedicated to their highly recognizable ‘Def Leppard’ logo. The company has created only 604 individually numbered pairs that will be produced and exclusively available to purchase at Check out the collection here: The size of…

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Celebrity Licensing 

Rihanna unveils first Fenty Beauty pop-up shop in New York

Reading Time: 2 minutes Post Views: 3,680 Fans of Rihanna’s Fenty Beauty can rejoice! Kendo Brands and the singer launched the first-ever pop-up shop in New York City this week. The beauty brand broke the news on its Instagram story and also shared on microblogging site Twitter with a list of three pop-up dates and locations in Manhattan and Brooklyn. New York City!! Who’s ready for our first ever #FENTYBEAUTYPOPUP?? You’ll be able to be the first to see and shop our latest drop before anyone else! Tag a friend in NYC that needs…

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Accessories Licensing Character Licensing 

Cartoon Network, Sabrina Pilewicz join hands to create ‘Powerpuff Girls’ handbags

Reading Time: 2 minutes Post Views: 3,981 To celebrate the 20th anniversary of ‘The Powerpuff Girls’, Cartoon Network has teamed up with the Polish handbag designer Sabrina Pilewicz to create her own Powerpuff inspired handbags, each one depicting the style and originality of the three super-girls. Known as ‘SP x Powerpuff Girls’, the association marks Pilewicz’s first-ever deal with Cartoon Network and is only one of the many collaborations to come between Cartoon Network and EMEA designers. The new collection will be promoted using the slogan “What is your superpower?” with Poland’s Next Top…

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Celebrity Collaborations Corporate Brand Fashion & Accessories 

Australian swimwear brand Speedo likely to set up 50 stores by 2020

Reading Time: 2 minutes Post Views: 2,691 Australian swimwear brand Speedo likely to set up 50 stores by 2020. The fitness brand recently signed Bollywood actress Parineeti Chopra as its brand ambassador. As the new face, Parineeti joined an esteemed roster of Olympians, athletes, and trainers from around the globe. Parineeti Chopra will be endorsing Speedo’s new fitness range meant for workouts in and out of the pool called Speedo H2O Active. Talking about Chopra’s association, Reuben Fernandes, Marketing Manager, Speedo India, was quoted as saying from the Exchange4Media, “Celebrity plays a very important…

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Celebrity Corporate Brand E-Commerce 

Shraddha Kapoor becomes ambassador of a leading e-commerce brand: Report

Reading Time: < 1 minutes Post Views: 2,871 Shraddha Kapoor, who is already the face of several top-notch brands, has bagged another massive deal. According to a report in DNA, Shraddha has signed a deal with one of the leading e-commerce brand to be their ambassador. Shraddha Kapoor is one of Bollywood’s leading stars and has received both critical and popular acclaim for her choice of movies. She is a household name, something which makes her the perfect choice to boost a brand’s reach and popularity among the consumers. Recently, popular handbag manufacturer Baggit roped…

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Accessories Licensing Fashion Licensing 

Pentland Brands named as global footwear license partner for Karen Millen

Reading Time: < 1 minutes Post Views: 2,436 London-based women’s fashion brand Karen Millen has signed a deal with Pentland Brands to become its global footwear license partner. Pentland Brands, which is the owner and/or licensee for brands including Lacoste, Ted Baker, Kickers and SeaVees plans to take Karen Millen’s footwear ranges beyond its standalone stores and online channel into multi-brand footwear environments and global department stores. “We’re really excited to partner with the Karen Millen team, as we believe there’s great potential for the brand in the footwear category,” said Richard Newcombe, president of…

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