Discovery Consumer Products has partnered with Knockaround, a San Diego-based eyewear company to create an official 2018 Shark Week sunglasses collection.
As per a report in the License Global, the limited-edition sunglasses feature Knockaround’s Fort Knox frame style, a translucent blue frame with shark-themed graphics and polarized lenses. Each pair comes with a shark tooth microfiber case and commemorative Shark Week 30th anniversary packaging.
The Shark Week sunglasses will be available on Knockaround.com this June.
Discovery has unveiled its ‘most ambitious merchandising programme with a robust product line-up, including new apparel, accessories, books, toys, packaged goods among others to celebrate Shark Week’s 30th anniversary.
Each year, Shark Week takes viewers on a week-long journey to the depths of the sea to uncover the secrets of the ocean’s most fascinating predator. Found in all 220 countries and territories around the globe, Shark Week has become a pop-culture highlight.