Dollar Industries, has roped in model and Bollywood actress Chitrangada Singh as their brand ambassador under the name ‘Dollar Missy’.
“Bollywood diva Chitrangada Singh would be the best fit for the brand as she represents today’s elegant and vivacious woman who takes on the world, beaming with confidence,” said Vinod Kumar Gupta, managing director, Dollar Industries.
Launched in 2014, Dollar Missy is an evolving brand which offers fashionable female wear such as leggings, capris and inner wears.
The new Dollar Missy advertisement campaign was shot in Bangkok with Mullen Lowe Lintas as the creative agency. The company plans to embark on a 360-degree advertising campaign across print, electronic, outdoor & online media to promote this new commercial.
The company, which is amongst the top three hosiery brands in India enjoys a 15% market share in the branded hosiery segment.
On the professional front, Chitrangada will be seen in Saheb, Biwi Aur Gangster 3.