Apparel Licensing E-Commerce Merchandise Licensing 

Alcis Sports, Flipkart join hands to launch official 2018 FIFA World Cup merchandises online

Reading Time: 2 minutes Post Views: 2,414 In what could be termed as good news for sports enthusiasts, Alcis Sports partnered with e-commerce giant Flipkart to launch official 2018 FIFA World Cup Russia merchandises online. According to a report in the Exchange4media, Alcis Sports has signed an exclusive deal with Flipkart to retail fan-wear merchandises on the online platform. Alcis Sports bagged the rights for the upcoming 2018 FIFA World Cup Russia licensed apparel merchandises for India, Nepal, Sri Lanka and Pakistan. Alcis Sports has lined up a comprehensive range of over 550 articles that…

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Character Licensing 

Sneak-peek into world’s first officially licensed Totoro Restaurant in Thailand

Reading Time: < 1 minute Post Views: 2,002 In what could be termed as good news for cartoon lovers, May’s Garden House Restaurant in Bangkok has been opened as the first officially licensed restaurant inspired by Miyazaki’s classic film ‘My Neighbor Totoro’. The restaurant features Miyazaki-themed decor, such as giant Totoro figure that sits in the dining rooms. Moreover, the menu items are inspired by the characters, such as steamed buns shaped like Mini Totoros. The tables are adorned with figurines of Totoro, Mei, Sootballs, the Catbus, and other characters from the movie. However, the…

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Celebrity Collaborations 

Dabur signs Kriti Sanon as brand ambassador for ‘Fem’

Reading Time: < 1 minute Post Views: 5,768 Dabur India announced Bollywood actress Kriti Sanon as the new brand ambassador for its skin care brand Fem. A new campaign, featuring the Raabta actress, will be launched shortly. Rohit Prakash Gupta, Marketing Head – Skin Care, Dabur India said, “We are very excited to appoint Kriti Sanon as Fem’s new face. Fem, which is the market leader in the category, has been continuously innovating in terms of product, packaging and communication. As a brand that offers its consumer the promise and satisfaction of delivering natural glow…

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Apparel Licensing 

ScoopWhoop launches exclusive ‘Unsanskaari’ womenswear collection

Reading Time: < 1 minute Post Views: 2,944 India’s youngest and fastest growing media company, ScoopWhoop, launches exclusive womenswear collection for ‘Unsanskaari’ Indian Woman. According to a report in afaqs!, the collection features ScoopWhoop’s iconic ‘Kaafi Feminist’ and ‘Kaafi Liberal’ designs in a wider range of silhouettes. The designs also featured feminist icons such as Frida Kahlo and Kaali, making a bold statement. Image Courtesy: Core Communique ScoopWhoop’s shop features a collection of vibrant, quirky products. The media brand has always stood up for the bold, free-spirited Indian woman, supporting her as she overcomes ‘log…

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Brand Licensing Fashion Licensing 

UK based Designer Parfums acquires fragrance license of ‘Playboy’

Reading Time: < 1 minute Post Views: 2,233 UK based Designer Parfums acquired the fragrance license of the iconic Playboy brand to add to their portfolio of existing fragrances. Designer Parfums is a growing force in the global Beauty category specializing in the development, marketing, manufacturing and distribution of premium fragrances and beauty products. Dilesh Mehta, Chairman and CEO of the brand, said, “We are pleased to be adding Playboy to the Designer Parfums collection of brands. Our goal is to build on the brand’s fundamental principle of freedom, always pushing boundaries and appealing to…

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Fashion Licensing 

Valentino inks beauty licensing deal with L’Oréal

Reading Time: < 1 minute Post Views: 1,733 L’Oréal and Valentino have announced a worldwide long-term license agreement for the creation, development and distribution of fine fragrances and luxury beauty under the ‘Valentino’ brand. The contract will be effective as of 1 January 2019, after customary regulatory approvals, if any. However, L’Oréal did not disclose the terms of the agreement. The French beauty firm’s luxury products division already makes fragrances and cosmetics for Armani and Saint Laurent as well as its own labels such as Lancome. Nicolas Hieronimus, Deputy CEO of L’Oréal, said “We are…

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TV & Films 

Vewd, Kaltura to bring ‘Sesame Street’ to millions across globe

Reading Time: < 1 minute Post Views: 1,880 Sesame Workshop, the non-profit educational organization behind Sesame Street launched a new Sesame Street streaming TV app for Vewd-enabled connected TV devices. The app features content from the 48 seasons of the children’s TV series and includes dedicated sections to Sesame Street characters including Big Bird, Elmo, Cookie Monster, Bert and Ernie and more. The new app is available on connected TV devices from Sony, Samsung, HiSense, Tivo, Vestel etc. The new app was built in partnership by Vewd, the global market leader in enabling OTT, and…

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