Watch out Rihanna, Serene Williams is coming to create a stir in the beauty empire!
If a TMZ report is to be believed, the legendary athlete is planning to launch a cosmetics brand. According to the report, Williams has filed legal documents to trademark the name ‘Aneres’ (when you spelt Serena backwards) to use for a makeup, hair, and skincare company.
Aneres was previously trademarked by Williams for use on clothing, but this marks the first time the tennis champ has made moves toward creating a beauty brand.
According to the report, Serena had locked down the Aneres name for 18 beauty categories, among them lipstick, lip gloss, eye-shadow, powder, foundation, eyeliner, mascara, makeup remover, skin care, perfume, body lotion, shampoo, dry shampoo, hair rinses, hair spray and gel, cosmetics cases, and makeup brushes.
Recently, Rihanna’s Fenty Beauty had announced an expansion to the brand’s summer 2018 “Beach Please” makeup collection. These will include three “Killawatt Foils” duo color compacts, six limited-edition “Lip Luminizers” and two dual-ended “Eye Shimmers” in vivid colors ranging from sunset orange to lavender blue. The new products will join the existing cosmetics in the “Beach, Please” line; namely, a “Fairy Bomb” beauty puff and two “Body Lava” body luminizers.
Recently, Serena Williams made an appearance at the Royal Wedding of Prince Harry with Megan Markle on May 19.
The Aneres beauty line will no doubt boost Williams’s entrepreneurial profile, which is already quite prolific.