Collaborations Corporate Brand 

UrbanClap becomes ‘Furniture Assembly Service Partner’ for IKEA

UrbanClap has associate with IKEA as Furniture Assembly Service partner in Hyderabad. The world’s largest furniture retailer will open its first store of about 400,000 square feet property in Hyderabad’s Hi-tech city in summer.

IKEA is a Swedish home furnishings retailer popularly known for its well-designed and affordable flat packed furniture and Do it yourself (DIY) concept.

As part of this collaboration, consumers purchasing a select range of IKEA furniture from the store will be able to book furniture assembly services via the UrbanClap app or website.

As a part of the partnership, IKEA will contribute in the training of the carpenters on UrbanClap’s platform, thereby, upskilling them to become professional IKEA assemblers.

Commenting on the partnership, Varun Khaitan, Co-founder, UrbanClap, said, “IKEA is an extremely prominent global brand, and has been the world’s largest furniture retailer for 75 years! The company’s belief in UrbanClap as a partner is a source of pride for us, and a boost to India’s entire startup ecosystem. The partnership is a result of the mutual objective of the two brands to keep customer experience and efficiency at the centre of everything.”

UrbanClap will use automated hyperlocal matchmaking facility to identify the service professionals in a 5-7 km radius, and will provide a 30-day service guarantee and insurance against damages.

Patrik Antoni, Deputy Country Manager, IKEA India said, “DIY or Do it yourself is still a new concept in India and we will invest heavily to provide affordable and quality services. We are happy to partner with UrbanClap, India’s largest home services platform wherein trained carpenters in Hyderabad will assemble furniture for IKEA customers at their homes.”

To further strengthen services and boost women empowerment, IKEA will also have an in-house team of 150 assemblers, out of which 75 are women, which is in line with the commitment of having 50% women co-workers at all levels in IKEA India.

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