Brand Licensing 

Epic Games chooses IMG for consumer products licensing for ‘Fortnite’

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Epic Games, the game developer and publisher of the popular Fortnite game franchise, has selected IMG to be its exclusive worldwide agency for consumer products licensing and promotions.

Mark Rein, Vice President of Epic Games said, “Our players want Fortnite things so badly that they’re making their own stuff! We love that passion and think the time is right to provide them with official, high-quality products. There’s no better company than IMG to help us do that.” 

Founded in 1991, Epic Games is the creator of Fortnite, Unreal, Gears of War, Shadow Complex, and the Infinity Blade series of games. Epic’s Unreal Engine technology brings high-fidelity, interactive experiences to PC, console, mobile, AR, VR and the Web.

Bruno Maglione, President of IMG Licensing said, “Fortnite has captured the imagination of people around the world and has the most amazing universe of environments, tools and heroes to inspire products of all kinds. We are looking forward to providing Fortnite’s growing community of fans a great range of creative items that reflect the game’s attitude and brand DNA.”

IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions.

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