Atlantyca Entertainment has inked a licensing agreement with Bioworld Merchandising for apparel collection in India.
The line will be based on the classic and new ‘Geronimo Stilton’ brands. India Brand Monk Licensing, brokered the transaction.
According to the partnership, Bioworld will be working on a collection for boys and girls between the ages of 4 and 12 including T-shirts, tank tops, polos, sweatshirts, jackets, shorts, jumpers, pajamas, dresses, skirts and pants.
“Bioworld is a best-in-class company and one of the most respected in our industry,” said Marco Piccinini, Atlantyca’s licensing manager. “They specialize in creating sensational, eye-catching, top-notch designs especially geared to appeal to young adults. Our many young Geronimo Stilton fans in India are certain to be as excited about the apparel as we are.”
Rohit Sobti of India’s Brand Monk Licensing, said, “Geronimo Stilton’s engagement and connection with fans is very strong in India, especially between the ages of 6 and 12 for boys and girls. We are very excited to kick off the apparel with Bioworld, which has robust offline/online distribution and understands the character licensing space.”
Mahesh Chaudhary, country head of Bioworld Merchandising India, said, “We are pleased to partner with the Geronimo brand through Brand Monk in India. The collection is colorful, creative and fun; it is made for Geronimo’s intellectual readers in India. We are sure kids will love the range as much as they love the books.”
The products will rolled-out online as well as at department stores, speciality, mid-tier and mass retail outlets in September 2018.