Celebrity Licensing 

After apparel, YouTuber LaurDIY forays into home décor collection

YouTuber LaurDIY has teamed up with Jay Franco & Sons to launch LaurDécor. The Brand Liaison, LaurDIY’s exclusive licensing agent, brokered the transaction.

The new brand is a combination of new bedding and home goods collection inspired by the influencer’s designs.

“Lauren brings her fans such joy and happiness,” says Elisha Gordon, vice president, licensing, Jay Franco. “We will design home collections that share her vibrancy and creativity, offering a direct connection between her space and theirs.”

The new home décor collection will include signature bedding, bath, beach and home storage products aimed at high school and college girls.

The line was inspired by the star’s popular back-to-campus videos, which rank among her longest and most viewed videos of the year.

However, this is not her first collaboration. Also known as Lauren Riihimaki, the YouTuber had earlier partnered up with Mad Engine to launch a new collection of branded apparel and accessory products. The apparel collection will comprise of loungewear, leggings, joggers, t-shirts, hoodies and other clothing and accessory items that reflect the comfy, cozy lifestyle that YouTuber is known for.

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