Making its foray into India, contemporary Italian fashion brand Antony Morato in partnership with Iconic Fashion opened its first distinctive store at Palladium, Mumbai. With Iconic Fashion on-board, the brand is looking to target the next generation customers and plans to expand all over the country in the coming years.
The store was inaugurated by Bollywood actor Aditya Roy Kapoor, who also walked the ramp during the launch of Antony Morato latest S/S 18 collection.
“We are extremely excited to enter India in association with Iconic Fashion. We at Antony Morato strive to create distinctive garments to meet the fashion needs of consumers who want to stand out in originality and flair. We are sure that our association with Iconic Fashion will be an enriching one and we will grow from strength to strength and expand all over the country,” Stefano Fadda – General Manager, Asia Pacific, Antony Morato said in an official statement.
Until now, Antony Morato was available in India through fashion e-commerce firms Myntra and Jabong.
Commenting on the launch, Pawan Khandelwal – Managing Director, Iconic Fashion, said, “We are delighted to associate with Antony Morato because it matches with our vision that contemporary fashion should be easily accessible. We know that together we can target the new generation of customers who express their own identity through their clothing.”
Antony Morato will also be supplied in Iconic stores across India. Currently, Iconic has 18 stores across India in cities such as Ahmedabad, Bangalore, Bhopal, Delhi, Gurgaon, Hyderabad, Jaipur, Jodhpur, Noida and Udaipur.