Fashion & Accessories 

Sesame Street is expanding its fashion portfolio in Asia. Here’s how

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Sesame Street is expanding its fashion and lifestyle offerings with new apparel and accessory collections for Asia.

The rest of the Sesame Street gang have been creatively interpreted by some of the region’s most dynamic fashion labels, connecting the iconic Sesame brand with an exciting line of products from new partners.

Sesame Street fans will see new collections from:

Lalabobo: Premium casual-wear brand Lalabobo introduced a Sesame Street capsule collection in their 200-plus stores in China earlier this year. This collaboration features pieces for women and children, including sweatshirts, sweaters, bomber jackets, jeans, down garments, and dresses.

Duck: Hong Kong-based retailer will launch a Sesame Street collection for adults and children this month. The retailer recently shared a sneak peek at the line which includes graphic T-shirts, sweatshirts, and pants at a fashion show on the historic Shanghai Bund. The collection is also featured in B. Duck’s latest catalogue.

TYAKASHA: This month, Shanghai-based fashion label will introduce a new collection of Sesame Street apparel and accessories such as lunch boxes, umbrellas, and mobile phone cases via its online shop.

CHOCOOLATE:  In May 2018, Hong Kong-based company will debut a line of Sesame Street T-shirts, hoodies, and tote bags for tweens, teens, and adults. The collection will be available in Hong Kong, Macau, Taiwan, China, Singapore, and Canada.

Commenting on the association, Ed Wells, Senior Vice President and Head of International Media and Education, Sesame Workshop said, “We’re able to reach our fans in ever-expanding ways with exciting new Sesame Street content and products fueled by the power of partnerships. Collaborating with these top fashion labels allows our brand to continue expanding and growing as we approach our landmark 50th anniversary.”

Sesame Workshop is the nonprofit media and educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969.

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