Perry Ellis International has entered into a licensing agreement with Kennek.
The main objective of the partnership is to source and distribute a range of products under the Gotcha label in North Africa.
As per the agreement, Kennek will develop a range of products ranging from surf boards and wet-suits to casual wear and footwear in territories across the region.
For brand expansion, Kennek also plans to open eight Gotcha stores in Morocco, Tunisia and Algeria.
The Gotcha products are slated to be unveiled in November.